Affiliate Marketing Manager

4 days ago

New York, New York, United States The Farmer's Dog Full time
About The Role

We're seeking a highly skilled Affiliate Marketing Manager to spearhead the growth and management of our affiliate program, driving new customer acquisition and long-term retention through strategic partnerships.

Key Responsibilities
  • Spearhead the growth and management of our affiliate program, driving new customer acquisition and long-term retention through strategic partnerships.
  • SOURCE NEW PARTNERS, EXPAND EXISTING RELATIONSHIPS, AND LEVERAGE ALL RESOURCES (INCLUDING FINDING NEW ONES) TO ACHIEVE THE BEST OUTCOMES AT EFFICIENT COSTS VIA STRONG AND MUTUALLY BENEFICIAL NEGOTIATIONS
  • OVERSEE AFFILIATE BUDGET DECISIONS AND FORECASTING, AND COMMUNICATE DECISIONS TO ALL OTHER CHANNEL OWNERS.
  • CONDUCT DATA ANALYSES AND IMPLEMENT INNOVATIVE STRATEGIES FOR AUDIENCE EXPANSION AND PROGRAM SCALABILITY AS THE GO-TO EXPERT FOR DATA, INSIGHTS, AND STRATEGY FOR YOUR CHANNEL.
  • COLLABORATE CLOSELY WITH BRAND, CREATIVE, AND FINANCE TEAMS, ENSURING ALIGNMENT AND COMPLIANCE ACROSS CAMPAIGNS.
Requirements
  • 3-4 years of experience managing affiliate programs, know how to allocate budgets across paid affiliate campaigns, and are able to operate autonomously.
  • PROFICIENT WITH AFFILIATE PLATFORMS SUCH AS IMPACT RADIUS.
  • EXPERIENCE WORKING WITH A VARIETY OF PUBLISHERS AND SUB-NETWORKS (RAKUTEN, SKIMLINKS) AND ARE FLUENT WITH DATA PLATFORMS (GA4 AND LOOKER KNOWLEDGE ARE A PLUS).
  • WELL-VERSED IN KEY ACQUISITION METRICS (CAC, CPL, LTV, CPA) AND ARE COMFORTABLE USING EXCEL AND GOOGLE SHEETS (INCLUDING AN ABOVE-AVERAGE KNOWLEDGE OF FORMULAS).
  • POSSESS EXCELLENT PROBLEM-SOLVING SKILLS, ARE HIGHLY ADAPTABLE, AND HAVE THE ABILITY TO PRIORITIZE DAILY AND WEEKLY TASKS EFFECTIVELY.
  • COLLABORATIVE AND PRIDE YOURSELF ON YOUR STRONG AND EFFECTIVE COMMUNICATION SKILLS.
About The Farmer's Dog

We're a mission-driven company dedicated to providing dogs and their humans with honest, smart, and simple care. We're starting by radically improving the $90 billion pet food industry, replacing bags of highly-processed pellets with a personalized subscription service that sends complete and balanced, freshly-made dog food directly to customers' doors.

We're a team of passionate individuals who are united in our mission to give dog lovers true peace of mind by helping them do the best for their dogs. We're committed to building a diverse and inclusive workforce, and we strive to provide an experience at TFD that will be invested, meaningful, and memorable as we progress on the journey to reimagine how we feed and care for our pets.

We offer a competitive compensation package and company environment for all individuals to thrive. We believe in competitive base compensation rooted in location-specific market data and performance along with equity ownership in the company that allows every team member to build their personal wealth as the company grows.

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