Local Market Insights Manager

1 week ago


New York, New York, United States Zenith Full time
Job Overview

Company Overview:

Zenith is a comprehensive media agency within Publicis Media, acknowledged as a leading entity in the media procurement arena. Known as 'The ROI Agency,' Zenith focuses on generating measurable business results rather than merely concentrating on media metrics, ensuring a significant impact on clients' operational success. The agency's fundamental principles revolve around maximizing value for its personnel, capabilities, and media investments, serving some of the most prestigious brands globally.

Team Structure:

The Local Competitive Intelligence Team is dedicated to delivering strategic advertising insights that provide a competitive advantage to a primary client. The key aim is to utilize data for actionable insights that can shape strategic decision-making and investment choices.

Position Summary:
We are in search of a Local Market Insights Manager to lead competitive reporting and contextual analysis initiatives. The ideal candidate will have a background in strategic planning, extensive knowledge of the media landscape, and expertise in competitive analysis tools. This role is crucial within the Competitive Intelligence team, necessitating strong collaboration, delegation skills, and the ability to extract valuable insights from competitive data.

Key Responsibilities:

  • Develop customized and innovative reports tailored to meet specific client business needs.
  • Regularly present and effectively defend data analyses.
  • Exhibit proficiency in Excel and PowerPoint, with a readiness to learn new tools and enhance existing processes.
  • Demonstrate strong writing and public speaking abilities to communicate insights and recommendations effectively.
  • Work independently and collaboratively, adapting to team dynamics.
  • Conduct research, interpret data, and evaluate marketing insights to create impactful media strategies and objectives.

Organizational Engagement:

• Generate and present research analyses while understanding media strategies.

• Collaborate with clients and various agency departments.

• Facilitate internal communications and build relationships across the agency.

Team Development:

• Mentor competitive associates in essential systems and processes.

• Foster creativity and proactivity within the competitive team.

• Oversee workflow to ensure timely project completion.

Qualifications:

  • 3-4 years of experience in media research, planning, or account management.
  • Telecom experience is beneficial but not required.
  • Proficiency across all media channels (print, TV, radio, interactive, OOH).
  • Strong understanding of industry research and trends.
  • Exceptional organizational skills with a keen attention to detail and a commitment to excellence.
  • Proficiency in Microsoft Suite, Nielsen, Kantar Software, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, Comscore, and Google Analytics.

All applications will be treated confidentially in accordance with EEO regulations.



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