Senior Director, Field Marketing Lead
4 days ago
About the Role
Fivetran is seeking a seasoned Senior Director, Field Marketing to drive brand awareness and demand with data and analytics decision-makers in the enterprise and commercial business segments.
This role will support the Fivetran business and sales teams through innovative marketing strategies and execution, leading a team of marketers responsible for executing region-specific strategies in North America and Asia Pacific.
The ideal candidate will have a strong blend of strategic vision, sales partnership, event management expertise, and leadership skills, with a proven track record of designing and executing high-performing, integrated marketing campaigns that drive pipeline growth with senior executive audiences.
Key Responsibilities
- Partner closely with Sales leadership to ensure alignment on priorities, build and evolve effective marketing plans that meet/exceed pipeline goals.
- Analyze market trends, competitive landscape and addressable market to guide regional priorities, with deep understanding of market and competitive environment.
- Develop and execute customer-driven, regional marketing strategies and programs to increase brand awareness, demand, pipeline, product usage, retention and expansion.
- Work closely with teams across Marketing to formulate and execute launches, integrated campaigns, and account-based marketing plans.
- Lead the teams that own execution for >100 events per year, including Fivetran-hosted events, 3rd party and partner conferences, field and executive events.
- Ensure seamless execution from concept to post-event analysis.
- Manage the Account-Based Marketing team, responsible for 1:1 and 1:few programs targeting strategic and enterprise customers and prospects.
- Closely monitor KPIs and metrics to measure program effectiveness. Analyze data to optimize programs and demonstrate ROI to senior management.
- Collaborate closely with Product Marketing to develop relevant messaging, positioning, and region-specific content plans.
- Manage budgets effectively, ensuring resources are allocated efficiently to maximize ROI.
- Build and maintain relationships with vendors, agencies, and strategic partners to enhance execution and maximize sponsorship opportunities.
- Hire and coach top talent.
Requirements
- 15+ years of Marketing leadership experience with a focus on partnering with regional Sales leaders to drive pipeline.
- 7+ years experience managing a team of 3+ members.
- Experience working for technology companies selling to global enterprises.
- Track record of designing and executing high-performing, integrated marketing campaigns that drive pipeline growth with senior executive audiences.
- Deep understanding of event operations, agency management and industry standards for events targeting the enterprise segment.
- Ability to use data and analytics to drive decision-making as well as a consistent track record of delivering against pipeline targets.
- Experience fostering a high-performance team culture.
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