Digital Marketing Specialist

3 weeks ago


Reno, Nevada, United States LegalMatch Full time
Job Overview

We are seeking a skilled Digital Marketing Specialist to manage and optimize our PPC campaigns across various platforms. As a key member of our marketing team, you will be responsible for developing and executing effective PPC strategies to drive traffic, increase conversions, and maximize ROI.

This role will involve working closely with our marketing team to understand campaign objectives and develop targeted ad copy to improve campaign performance. You will also be responsible for monitoring and analyzing campaign data to identify areas for optimization and improvement.

Key Responsibilities:

  • Develop and execute PPC campaigns across multiple platforms, including Google Ads, Bing Ads, and social media channels.
  • Conduct keyword research and optimize ad copy to improve campaign performance.
  • Monitor and analyze campaign data to identify areas for optimization and improvement.
  • Implement conversion tracking and utilize data to make data-driven decisions.
  • Collaborate with the marketing team to align PPC campaigns with overall marketing objectives.

Requirements:

To be successful in this role, you will need:

  • Prior experience as a PPC Specialist or similar role.
  • Strong knowledge of PPC platforms (Google Ads, Bing Ads, etc.).
  • Proficiency in managing and optimizing PPC campaigns.
  • Ability to conduct keyword research and optimize ad copy.
  • Analytical mindset and ability to interpret campaign data to drive results.
  • Excellent communication and collaboration skills.
  • Google Ads certification is a plus.
  • Bachelor's degree in Marketing, Advertising, or a related field.


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