Digital Marketing Specialist

4 weeks ago


Dunkirk, New York, United States Digi Solutions Full time
Job Title:

SEM Specialist

Job Summary:

Digi Solutions is seeking a skilled SEM Specialist to manage and optimize our paid search campaigns, driving growth through innovative digital strategies.

Key Responsibilities:
  • Develop and implement paid search campaigns across platforms like Google Ads and Bing Ads.
  • Conduct keyword research to identify high-converting keywords and ensure proper bidding strategies.
  • Create compelling ad copy and optimize landing pages to improve quality scores and conversion rates.
  • Monitor and analyze campaign performance, providing actionable insights to improve results.
  • Perform A/B testing on ad creatives, landing pages, and bidding strategies to maximize campaign effectiveness.
  • Collaborate with the SEO and content teams to ensure an integrated approach between organic and paid search strategies.
  • Manage the SEM budget efficiently, tracking daily spending and ensuring proper allocation across campaigns.
  • Provide regular reports to stakeholders, highlighting campaign successes, challenges, and opportunities for improvement.
Requirements:
  • Proven experience as an SEM Specialist, Paid Search Manager, or similar role.
  • Strong knowledge of Google Ads, Bing Ads, and other PPC platforms.
  • Proficiency with SEM tools such as Google Analytics and SEMrush.
  • Experience managing large SEM budgets and ensuring a positive ROI.
  • Understanding of PPC bid management, keyword research, and audience targeting.
  • Familiarity with landing page optimization and A/B testing.
  • Ability to analyze data, generate insights, and create actionable reports.
Preferred Skills:
  • Certification in Google Ads or Bing Ads.
  • Experience with display advertising, remarketing, and programmatic advertising.
  • Knowledge of SEO practices and how they complement SEM strategies.
Benefits:
  • Competitive salary with performance bonuses.
  • Flexible working hours and remote options.
  • Health, dental, and vision insurance.
  • Paid time off and holidays.
  • Professional development opportunities.


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