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Digital Marketing Strategist

4 weeks ago

Dunkirk, New York, United States Digi Solutions Full time
SEO & SEM Specialist Job Description

Digi Solutions is seeking a talented and motivated SEO & SEM Specialist to contribute to the success of our clients.

Key Responsibilities:
  • SEO Strategy: Conduct keyword research to identify opportunities for website optimization, perform on-page and off-page SEO activities to improve website rankings, create and implement SEO strategies tailored to individual client needs, and monitor and analyze website performance using SEO tools and analytics.
  • SEM Management: Develop and manage PPC advertising campaigns on platforms like Google Ads and Bing Ads, optimize ad copy, keywords, and landing pages to improve campaign performance, monitor ad budgets, bids, and ROI to ensure cost-effectiveness, and stay up-to-date with industry trends and best practices in SEM.
  • Content Optimization: Collaborate with content creators to optimize website content for SEO, ensure that content is keyword-rich, relevant, and engaging, conduct content audits and make recommendations for improvements.
  • Reporting and Analysis: Generate regular reports on SEO and SEM performance using data and analytics, provide insights and recommendations for continuous improvement, monitor and track key performance indicators (KPIs) to measure success.
  • Client Communication: Communicate SEO and SEM strategies and results to clients in a clear and understandable manner, address client questions and concerns promptly and professionally, build strong client relationships and act as a trusted advisor.
Qualifications:
  • Bachelor's degree in marketing, business, or a related field (preferred).
  • Proven experience in SEO and SEM, including keyword research, on-page/off-page optimization, and PPC campaign management.
  • Proficiency in SEO and SEM tools and platforms (e.g., Google Ads, Google Analytics, SEMrush, Moz).
  • Strong analytical skills and the ability to interpret data to drive insights and actions.
  • Excellent communication and client management skills.
  • Detail-oriented and highly organized, with the ability to manage multiple projects simultaneously.
  • Up-to-date with industry trends and best practices.
Why Work with Digi Solutions:
  • Competitive salary and benefits package.
  • Opportunity to work with a diverse portfolio of clients and industries.
  • Collaborative and innovative work environment.
  • Ongoing training and professional development opportunities.
  • A chance to make a meaningful impact on clients' online success.