Senior Digital Fundraising Campaign Manager

5 days ago

Washington DC USA, United States Natural Resources Defense Council Inc Full time
About the Role

Natural Resources Defense Council Inc is seeking a highly skilled Senior Digital Fundraising Campaign Manager to join our team. In this role, you will work closely with our Digital Advocacy and Fundraising team, Communications and Membership Departments, issue experts, and program staff to execute digital fundraising and engagement campaigns and projects for NRDC and the NRDC Action Fund.

The Senior Digital Fundraising Campaign Manager will help drive big picture digital fundraising strategy, oversee online fundraising campaigns and projects, conduct online testing, analyze data and apply learnings, and more.

Key Responsibilities
  • Develop, manage, and launch multi-channel digital fundraising campaigns and projects for NRDC and the NRDC Action Fund.
  • Draft and edit detailed fundraising campaign plans in collaboration with the Director of Digital Fundraising, other staff, and outside consultants.
  • Draft and edit compelling copy for fundraising deliverables such as emails, donation forms, SMS, P2P, digital ads, web copy, video scripts, and more.
  • Coordinate planning and development of fundraising campaigns with a wide range of key teams and departments at NRDC.
  • Develop and execute testing strategies and analyze and apply results to future efforts.
  • Develop and produce campaign reports and leverage analyses to make data-driven decisions moving forward.
  • Ensure campaigns and other fundraising and advocacy efforts are helping the organization achieve fundraising, engagement, DEI, and audience acquisition goals.
  • Partner in management of paid and earned acquisition strategies that grow our donor support base, including online advertising (search, display, social, etc.), chaperoned emails, list appends, and more.
  • Run campaigns and develop tactics to acquire, retain, and upgrade monthly sustaining donors.
  • Collaborate in the development of creative and impactful fundraising efforts on social media.
  • Stay abreast of digital fundraising best practices, trends, and tools that will help drive more revenue, convert new donors, and better engage our audience.
  • Develop occasional advocacy and engagement content.
Requirements
  • Bachelor's degree or higher in a related field.
  • 4-7 years of professional experience in a digital fundraising campaign manager or higher role, ideally in the environmental, social justice, science, and/or health and wellness space.
  • And/or a combination of equivalent education and/or experience.
  • Experience managing large multi-channel digital fundraising campaigns and projects in coordination with many stakeholders.
  • Knowledge of digital advocacy and fundraising best practices.
  • Strong digital copy writing skills.
  • Proven project management expertise and experience using work management tools like Asana and Basecamp.
  • Experience working on tight deadlines to produce time-sensitive campaign deliverables like breaking news email and SMS appeals.
  • Strong oral communication skills with a demonstrated ability to talk to different NRDC teams, participate actively in group meetings, lead brainstorms, etc.
  • Experience pulling and analyzing data and producing in-depth campaign reports.
  • Working knowledge of CRMs and their technical capabilities as they relate to digital strategy and campaign planning.
  • Experience collaborating effectively with a team of many diverse stakeholders.
  • The ability to manage multiple competing priorities.
  • A passion for protecting our environment and addressing the climate crisis.
  • Competence with and commitment to diversity and inclusion; ability to be an effective partner with diverse colleagues, leaders, and partners.
  • Ability to travel to NRDC U.S. based offices, approximately 10-15% annually.
  • Commitment to NRDC's mission, values, and DEI principles.
About NRDC

Natural Resources Defense Council Inc is a non-profit environmental advocacy organization. We use law, science, and the support of 3.1 million members and online activists to protect the planet's wildlife and wild places and to ensure the rights of all people to clean air, clean water, and healthy communities.

NRDC was founded in 1970 and our people helped write some of America's bedrock environmental laws, including the Clean Water Act and many of the implementing regulations. Today, our team of more than 700 lawyers, scientists, economists, policy advocates, communications experts, and others work across the United States and the globe from our offices in Beijing; Bozeman, Montana; Chicago; New Delhi; New York; San Francisco; Santa Monica; and Washington, D.C.

We are an equal opportunity employer and do not discriminate in hiring or employment on the basis of race, color, religion, gender, gender identity or expression, marital status, sexual orientation, national origin, citizenship, age, disability, veteran status, or any other characteristic protected by federal, state, or local law.

We offer competitive salaries, excellent benefits, and a supportive working environment. Salary is based on a nonprofit scale and is commensurate with skills and experience. For this position, the salary range is $104,000 to $115,000.

We are committed to advancing diversity, equity, and inclusion, both in our work and in our workplace. We believe that celebrating and actively welcoming diverse voices and perspectives is essential to solving the planet's most pressing environmental problems, and we encourage applications from candidates whose identities have been historically under-represented in the environmental movement.

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