US Marketing Specialist for Global Payment Security

6 days ago

New York, New York, United States Trustpair Full time
About the Role

We are seeking a seasoned US Field Marketing Manager to join our team in NYC, playing a crucial role in bridging the gap between marketing and sales. You will craft and execute marketing strategies in the US that align with our evolving business objectives.

This position is open to candidates based in NY state, with at least one day in office per week.

Key Responsibilities
  • Event Planning and Execution: Monitor local events related to our industry and align with the Central Marketing Team on which events to add to the Global Roadmap, Organize and execute lead generation events (e.g. trade shows, conferences), Ensure all events align with the company's goals and messaging while adapting strategies to fit the US market.
  • Community Engagement and Brand Advocacy: Plan and host community appreciation events with local partners, customers, prospects, and business players, Manage PR agency to increase brand awareness and position as an expert on local trends, Work with local influencers and brand advocates to amplify the company's message and strengthen relationships with target audiences, Manage local marketing co-initiatives with key partners to co-host events, webinars, and other marketing activities.
  • Campaign Development and Execution: Design and implement targeted field marketing campaigns that resonate with the needs and culture of the US market, Localize marketing campaigns by partnering with sales to create personalized outreach on specific territories/persona/industries and sync with the European team to setup cold outreach, Produce marketing emails tailored to the American market taking into account cultural, linguistic, and business-specific nuances.
  • Local Market Research and Competitive Analysis: Continuously gather insights on local market trends, competitor activities, and customer needs to inform marketing strategies, Use market research to identify emerging opportunities and threats and adjust campaigns or messaging accordingly, Analyze competitor events, campaigns, and tactics to stay ahead in the market.

What We Offer

  • An estimated salary of $80,000 - $100,000 per year, commensurate with experience, A dynamic and fast-paced work environment with opportunities for growth and professional development, The chance to work with a leading account validation automation platform serving over 300 enterprise customers, Collaborative and innovative team environment.

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