Senior Marketing Strategist
1 week ago
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations worldwide. With over 130 years of experience in producing unrivaled quality content, we have established one of the world's largest news-gathering operations globally.
Our flagship publication, the Wall Street Journal, is America's largest newspaper by paid circulation, demonstrating our commitment to excellence and industry leadership.
About the RoleIn this critical position, you will be responsible for developing and executing a targeted marketing strategy to drive revenue growth in the Payments industry. You will work closely with sales and product teams to build awareness, establish Dow Jones as the trusted partner of choice, and deepen relationships with key decision makers.
Your key objectives will include:
- Developing a deep understanding of the Payments industry, market trends, customer needs, and competition.
- Crafting an annual strategy to build awareness and reputation for Dow Jones' capabilities and expertise.
- Partnering with sales to run the One-to-Few ABM program for key Payments accounts.
- Collaborating with Product Proposition teams to develop messaging and content that resonates with our target audience.
- Working with sales to gain customer advocacy and build long-term strategic partnerships.
- Collaborating with the Partner team to develop co-marketing strategies with select partners.
- Co-creating the global plan and strategy for the Payments industry with Geography Marketing Leaders.
- Orchestrating the strategy to drive awareness and engagement across the Payments industry and select accounts with the Digital Marketing team and Event Marketers.
To succeed in this role, you will require:
- A minimum of 12 years of B2B Marketing experience, ideally in Field Marketing, Industry Marketing, and/or Account Based Marketing targeting Fortune 1000 Payments companies.
- Demonstrated success in developing and implementing measurable B2B industry marketing strategies that drive revenue growth.
- Experience with One-to-Few Account Based Marketing, driving awareness, building reputation, and deepening relationships.
- Proven ability to work with multiple business stakeholders and drive consensus around client-centric strategies.
- Effective budget management and ROI optimization skills.
Estimated Salary: $120,000 - $180,000 per annum
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