Digital Account Manager

4 days ago


Boca Raton, Florida, United States Cendyn Full time
Job Description

Job Summary:

The Digital Account Manager is a key role within Cendyn, responsible for the retention and growth of assigned customer accounts within the e-commerce service line. This includes digital creative, website, and digital media services that drive direct bookings for our customers.

Key Responsibilities:

  • Manage and Grow Client Relationships:
    • Identify and maximize opportunities to build long-term relationships, establish credibility, and confidence within assigned client portfolio
    • Maintain a pulse on key developments within clients' business and organization
    • Identify, resolve, and/or escalate potential client issues
    • Be the client advocate to ensure alignment between client and Cendyn priorities
    • Be the Cendyn ambassador to reinforce the value of the Cendyn relationship to a client
    • Optimize renewal rates and expand revenue through cross-sell and up-sell
    • Support the Client Services Director in account planning and implementation of the plan
  • Manage the Efficient and Effective Delivery of E-commerce Initiatives and Programs:
    • Oversee the delivery of contracted scope of work for assigned accounts
    • Build and deliver high-quality digital marketing campaign and project briefs based on a thorough understanding of client needs
    • Closely collaborate with cross-functional teams such as media planning, buying, creative, and web development to deliver on digital marketing campaigns and website updates
    • Review and communicate performance and actionable insights to clients
    • Own the final quality control for all client-facing deliverables
  • Drive Client Success Outcomes:
    • Be the expert in Cendyn e-commerce products and services to advise and train clients on how to maximize value from our digital marketing and CMS offerings
    • Stay up-to-date on trends in the digital marketing and e-commerce space to be a source of industry knowledge to clients
    • Understand client needs/objectives, develop strategies, and recommendations with our Cendyn products to improve key performance metrics and drive revenue

Requirements:

  • Degree from an accredited college or university, or equivalent experience
  • Basic knowledge of digital marketing and advertising channels, including: Display Advertising, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media, and Mobile Marketing
  • Ability to manage influence through persuasion, negotiation, and consensus building
  • Strong communication and presentation skills
  • 3+ years of experience in account management
  • 2+ years of experience in Digital Marketing
  • Experience in Hotel Operations or Hospitality Sales and Marketing is a plus

Competencies:

  • Ability to retain and grow accounts through effective account and relationship management, proactive servicing with a strong commitment to delivering customer-centric outcomes
  • Excellent organizational, planning, cross-functional collaboration, and proven ability to manage multiple priorities
  • Proficiency in productivity tools like: Microsoft Office, Clickup/Asana/Trello/Jira; and digital marketing tools like Google Analytics, AdWords, CMS
  • Solid grasp of the digital campaign lifecycle from conceptualizing through to implementation and reporting with working knowledge of through-the-line marketing
  • Ability to interpret and analyze situations, identify solutions, and formulate recommendations for effective management
  • Excellent communication skills with the ability to effectively interface with all levels and departments on a formal, informal, written, and verbal basis
  • Able to thrive in a remote environment through self-motivation and commitment to results


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