Marketing Automation Specialist

3 weeks ago


Wilmington, Delaware, United States Barclays Full time
Job Description

To create engaging content that highlights and promotes the bank's goals and objectives across various platforms and channels, you will craft compelling narratives and design visually appealing content. Collaboration with internal stakeholders is essential to develop content messages, themes, and topics that effectively communicate the bank's objectives.

Main Responsibilities:

  • Develop and manage the end-to-end content creation process, including writing, editing, animation creation, and static asset development.
  • Manage content that engages clients and other stakeholders via articles, social media, videos, and infographics.
  • Monitor the performance of content across various channels using analytics tools.
  • In certain cases, develop and maintain platforms such as microsites to promote the bank's business objectives, values, products, services, and campaigns for specific audiences.

Requirements:

  • Complex analysis of data from multiple sources of information, internal and external sources.
  • Ability to identify ways to mitigate risk and develop new policies/procedures in support of the control and governance agenda.
  • Take ownership for managing risk and strengthening controls in relation to the work done.
  • Demonstrate the Barclays Values of Respect, Integrity, Service, Excellence, and Stewardship.

This role is based out of our office in Wilmington, Delaware. Barclays is required by law to confirm that you have the Legal Right to Work in any role that you apply for.



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