Marketing Automation Specialist
4 weeks ago
Job Summary
We are seeking a skilled Marketing Automation Specialist to join our team at Barclays. The ideal candidate will have a strong background in creating engaging content for various platforms and channels.
Main Responsibilities
- Develop content messages, themes, and topics that communicate the bank's objectives.
- Collaborate with internal stakeholders to create compelling narratives and design engaging visual content.
- Manage the end-to-end content creation process, including writing, editing, animation creation, and static asset development.
- Monitor the performance of content across various channels using analytics tools.
- In certain cases, develop and maintain platforms such as microsites to promote the bank's business objectives.
Requirements
- Strong analytical and problem-solving skills.
- Ability to work collaboratively with internal stakeholders.
- Excellent communication and interpersonal skills.
- Proficiency in digital content creation tools and platforms.
About Barclays
Barclays is a leading financial services company that offers a range of products and services to individuals, businesses, and institutions. We are committed to providing excellent customer service and creating a positive work environment for our employees.
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