Marketing Automation Specialist

4 weeks ago


Wilmington, Delaware, United States Barclays Full time

Job Summary

We are seeking a skilled Marketing Automation Specialist to join our team at Barclays. The ideal candidate will have a strong background in creating engaging content for various platforms and channels.

Main Responsibilities

  • Develop content messages, themes, and topics that communicate the bank's objectives.
  • Collaborate with internal stakeholders to create compelling narratives and design engaging visual content.
  • Manage the end-to-end content creation process, including writing, editing, animation creation, and static asset development.
  • Monitor the performance of content across various channels using analytics tools.
  • In certain cases, develop and maintain platforms such as microsites to promote the bank's business objectives.

Requirements

  • Strong analytical and problem-solving skills.
  • Ability to work collaboratively with internal stakeholders.
  • Excellent communication and interpersonal skills.
  • Proficiency in digital content creation tools and platforms.

About Barclays

Barclays is a leading financial services company that offers a range of products and services to individuals, businesses, and institutions. We are committed to providing excellent customer service and creating a positive work environment for our employees.



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