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Salesforce Marketing Cloud Specialist

1 month ago

Wilmington, Delaware, United States TEKsystems Full time
About the Role

We are seeking a highly skilled Salesforce Marketing Cloud Specialist to join our team at TEKsystems. As a key member of our team, you will be responsible for leading the optimization and solutioning of Salesforce Marketing Cloud (SFMC) to drive business outcomes.

Key Responsibilities
  • Lead optimization and solutioning of Salesforce Marketing Cloud (SFMC)
  • Manage strategic relationships and collaborate with marketing campaign managers and leaders to design and execute plans based on strategic priorities
  • Work with stakeholders to understand key campaign parameters and inputs, such as subscriber audience, program frequency, degree of personalization and overall creative approach
  • Lead projects to develop and refine systems, processes and best practices to improve email marketing programs
  • Review and analyze email programs to influence and recommend campaign efficiency solutions while developing work plans and campaign requirements
Requirements
  • 4+ years of Marketing, E-business, Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
  • 4+ years of Salesforce Marketing Cloud (SFMC) experience
  • Advanced knowledge of SQL and queries, Email Studio, Automation Studio, Journey Builder and analytics to produce desired outcomes in SFMC
  • A BS/BA degree or higher
  • Ability to apply email marketing insights and subject matter expertise to partner with campaign managers to implement effective campaign execution
  • Ability to understand stakeholders perspective and demonstrate responsiveness to their needs
About TEKsystems

We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.

The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.