Senior Marketing Manager

4 days ago


Topeka, Kansas, United States Chegg Full time
Job Title: Senior Manager, Product Marketing

Chegg Skills is a leading learning company that offers short-form certificate and longer-form bootcamp courses to working adults. We are seeking a Senior Manager, Product Marketing to drive adoption and growth of our skilling platform for learners, employers, and channel partners.

Key Responsibilities:
  • Lead cross-functional initiatives between Marketing, Partnerships, and Product to improve performance against success metrics related to positioning, user personas, and unique value propositions of Chegg Skills' programs.
  • Develop and scale market research processes that provide data-informed recommendations using surveys, customer interviews, focus groups, and analytics.
  • Lead new program launches that achieve success metrics by managing internal and external contributors to deliver positioning, messaging, and sales enablement materials.
  • Independently identify and solve problems related to revenue growth and learner outcomes and participate in identifying and developing future objectives.
  • Set team-wide strategy 6-12 months in advance by anticipating issues and solving complex longitudinal problems with measurable impact.
  • Communicate effectively for business and product needs to secure commitments, gain clear stakeholder alignment, and overcome objections on complex issues.
  • Leverage expert business acumen and critical thinking to identify innovative insights that allow our organization to accelerate ahead of competition.
  • Manage internal and external contributors to support employee growth, retention, and effective outputs with clear planning, coaching, and development.
  • Develop organization-wide knowledge of our customers, products, and processes to improve effectiveness across every team.
Requirements:
  • Proven experience (10+ years) in product marketing, with at least 1 year as the only PMM/marketing member of a team.
  • Innovative and visionary; can rally diverse stakeholders around a common vision.
  • Be a thought partner and deeply embed yourself into the organization to ensure we are lockstep on strategic areas such as our core messaging, differentiators, go-to-market strategy, and more.
  • Demonstrated success in product positioning, packaging, and pricing strategies.
  • Experience in conducting market research and using data-driven insights to inform marketing strategies.
  • Strong analytical skills, with the ability to analyze data, derive insights, and make data-driven decisions and proficiency with analytics tools.
  • Experience in conducting product-market fit research and developing buyer personas.
  • Excellent project management skills, including the ability to manage multiple initiatives, prioritize tasks, and meet deadlines.
  • Strong communication and collaboration skills, with the ability to cross-functional teams and build relationships with stakeholders.
  • Strong strategic thinking skills, with the ability to anticipate issues, plan 6-12 months in advance, and devise data-informed strategies that are unprompted and with minimal guidance from leadership.
  • A team player with a growth mindset. You work collaboratively for the best of Chegg and you are committed to continuous learning.

The pay range for this position is $135,497 to $335,517. The actual pay will vary based on geographic location, job requirements, professional experience, and other factors.



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