Vice President of Residential Energy Solutions

1 week ago


Waukesha, Wisconsin, United States Generac Power Systems Full time
Job Title: Vice President Residential Marketing

Generac Power Systems is seeking a highly experienced and visionary leader to join our marketing team as Vice President of Residential Marketing. This role will play a critical part in accelerating growth in our residential portfolio and elevating our brands and products through business and marketing strategy and execution.

About Generac Power Systems

Generac Power Systems is a leading energy technology company committed to powering a smarter world. With a rich history of innovation, we continue to push new boundaries in energy innovation. Our company was founded in 1959 and has since become a total energy solutions company, committed to providing backup and prime power systems for home and industrial applications, solar + battery storage solutions, virtual power plant platforms, and engine- and battery-powered tools and equipment.

Key Responsibilities
  • Brand Management: Partner with presidents and GMs to set commercial strategy for residential businesses and lead marketing team to execute plans that support them.
  • New Product Marketing: Lead commercial strategy and execution for new products, including a new home standby generator and a new battery energy storage system.
  • Team Building: Build and lead a team of marketers, setting an inspiring vision, guiding, providing feedback, and supporting team growth and development.
Requirements
  • 15-20 years' experience in marketing leadership positions with a proven record of enabling teams to deliver results that exceed expectations.
  • Experience in a long purchase cycle category with high consideration and a complex path to sale.
  • Proven history as a collaborator able to work cross-functionally, engage diverse groups of internal team members, and build strong relationships.
  • Seen as an effective and impactful people manager, including demonstrated strength in building, coaching, and motivating teams.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.



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