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Vice President of Residential Energy Solutions

2 months ago

Waukesha, Wisconsin, United States Generac Power Systems Full time
Residential Marketing Vice President

Generac Power Systems is seeking a highly experienced and visionary Vice President of Residential Marketing to accelerate growth in our residential portfolio. As a key member of our marketing leadership team, you will be responsible for developing and executing strategies that meet or exceed goals for consumer awareness, consideration, and closure of our residential energy solutions.

Key Responsibilities:

  • Partner with presidents and GMs to set commercial strategy for residential businesses and lead marketing team to execute plans that support them.
  • Develop strategies and plans that meet or exceed goals for ongoing consumer awareness, consideration, and closure of Generac's residential portfolio.
  • Set and communicate strategy and coordinate execution with pricing, warranty, innovation, media, and digital strategy, PR, and creative studio leaders and teams.
  • Build and deliver forecast for leads generated that coincides with business needs to drive forecasted revenue growth.
  • Set goals for paid and earned media to drive demand, develop annual plans, and coordinate those across the organization.
  • Lead development of creative strategy and execution for consumers and dealers, transforming Generac into a more modern brand.
  • Develop annual plan for each business that informs strategy and marketing plan, providing budget oversight to stay on track with forecasts and against stated measures.
  • Identify opportunities to cross-sell to expand number of products from Generac that each consumer has in their portfolio.

New Product Marketing:

  • Lead commercial strategy and execution for new products, including Generac's new home standby generator and battery energy storage system.
  • Commercialize newly developed commercial staged gate innovation process.
  • Deliver commercial new product innovation milestone requirements in collaboration with product management.
  • Contribute to forecasting opportunity in partnership with sales and product management, synchronizing market share ambitions and marketing investment required to achieve those goals.
  • Set strategies and goals for lead generation, partnering with brand and media teams executing those strategies, and working with Communications to drive PR.

Team Building:

  • Build and lead team of marketers, setting inspiring vision, guiding, providing feedback, and supporting team to enhance growth and development.
  • Foster share and reapply learning across product forms, where we have unique skills and capabilities.
  • Motivate team with impactful people management skills that embody our values - integrity, innovation, agility, teamwork, and excellence.

Professional Requirements:

  • 15-20 years' experience in marketing leadership positions with proven record of enabling teams to deliver results that exceed expectations.
  • Experience in long purchase cycle category with high consideration and complex path to sale.
  • Proven history as collaborator able to work cross-functionally, engage diverse groups of internal team members, and build strong relationships.
  • Seen as effective and impactful people manager, including demonstrated strength in building, coaching, and motivating teams.
  • Ability to think highly strategically with keen understanding of brand and business building across going businesses, product marketing, and channel marketing.
  • Personal passion for our categories and strategy of powering a smarter world.