Franchise Development Marketing Expert

1 week ago


Clearwater, United States PoolCorp Full time
Marketing Manager, Franchise Development

We are seeking a highly skilled and experienced Marketing Manager to drive the growth of our franchise through strategic marketing initiatives and lead generation.

About Us

Pinch A Penny, a POOLCORP Company, is the largest franchised retail pool, patio, and spa company in the nation. With over 280 stores, we are committed to excellence and innovation in the swimming pool industry.

Job Description

The Marketing Manager, Franchise Development will be responsible for developing and executing strategic marketing plans to attract potential franchisees. This role requires a dynamic individual with a strong performance marketing background and expertise in channel marketing.

  • Develop and execute strategic marketing plans to drive franchise growth.
  • Lead and coordinate marketing activities to generate leads and transaction activity for new stores.
  • Serve as the subject matter expert in lead generation for franchise development.
  • Implement lead generation tactics while adhering to internal processes, legal compliance, and FDD Regulations.
Requirements

To be successful in this role, you will need:

  • Bachelor's degree in Marketing, Business, or a related field.
  • Proven experience in marketing, preferably in franchise development or a similar role.
  • Strong understanding of lead generation strategies and demonstrated expertise in implementing effective marketing plans.
  • Excellent communication and interpersonal skills to build relationships across various business units.
  • Proficient in tracking KPIs, managing budgets, and analyzing metrics for continuous improvement.
Benefits

We offer a competitive salary of $80,000 - $110,000 per year, depending on experience. In addition, we provide a comprehensive benefits package, including medical, dental, vision, and prescription drug coverage, 401(k) with a generous company match, paid time off, and eight paid holidays.

Why Work with Us?

Pinch A Penny, a POOLCORP Company, values its employees and offers a supportive work environment with opportunities for career growth and professional development. We are an equal opportunity employer and welcome applications from diverse candidates.



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