Product Marketing Lead/Associate Director
1 day ago
We are seeking a highly motivated and strategic Product Marketing Lead/Associate Director to join our team at Ethic. As a key member of our marketing team, you will be responsible for developing and executing comprehensive go-to-market strategies for our sustainable investing products. Your primary focus will be on creating compelling product narratives and persuasive sales and marketing materials that resonate with our target audience.
Key Responsibilities- Develop and execute go-to-market strategies for new product launches, including positioning, messaging, and competitive differentiation.
- Conduct market research and engage clients to understand customer needs, market trends, and competitive landscape to inform product development and marketing strategies.
- Craft clear and compelling product positioning and messaging that resonates with target audiences and differentiates our products in the market.
- Develop a variety of marketing materials, including product brochures, whitepapers, case studies, and sales presentations, in conjunction with the content team.
- Help identify and plan integrated marketing campaigns to drive product awareness, adoption, and retention.
- Provide the sales team with the tools and training they need to effectively sell our products, including sales decks, product demos, and competitive battle cards.
- Collaborate with Product Management to ensure customer feedback is integrated into the product development process and marketing strategies.
- Bachelor's degree in Marketing, Business, or a related field.
- 5+ years of experience marketing in fintech, wealth management, or a related industry.
- Proven track record of successfully launching and marketing fintech software or financial products.
- Strong understanding of sustainable investing and ESG (Environmental, Social, Governance) principles.
- Excellent written and verbal communication skills with a talent for storytelling.
- Analytical mindset with the ability to leverage data to drive decision-making.
- Strong project management and organizational skills and ability to manage multiple priorities in a fast-paced environment.
- Collaborative team player with the ability to build relationships across functions.
Ethic is working toward a future where all investing is sustainable investing. We empower wealth advisors and investors to create portfolios that seek to align personal values with financial goals. Our team is committed to fostering an environment that brings together many different voices, perspectives, and lived experiences to accelerate the global transition to sustainable investing.
Compensation and BenefitsCompensation at Ethic is a combination of base salary, equity (stock options) in the company, and benefits. The base salary for this role will range from $135,000 to $175,000 per year, commensurate with experience. Our benefits package includes medical, dental, and vision insurance, 401(k) with sustainable investment options, unlimited paid time off, 16 weeks of paid parental leave, an annual wellness and education stipend, sponsored employee resource groups, regular lunch and learns, and volunteering opportunities.
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