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Associate Director of Product Marketing

2 months ago

New York, New York, United States Columbia University Full time
Job Title: Associate Director of Product Marketing

Columbia University is seeking a highly skilled Associate Director of Product Marketing to join our team. As a key member of the Executive Education department, you will play a critical role in driving the marketing strategy for our programs.

Key Responsibilities:
  • Develop and execute B2C marketing campaigns to support our portfolio of Open Enrollment programs
  • Manage and grow our social media presence, creating and implementing a robust content calendar
  • Collaborate with internal teams to create strategic campaigns that engage senior business decision-makers
  • Oversee the creation and maintenance of marketing assets across multiple mediums
  • Lead content production efforts, including interviews, articles, videos, and photography
Requirements:
  • Bachelor's degree or its equivalent required
  • Minimum 3-5 years of related experience required
  • Excellent interpersonal and communication skills
  • Ability to work independently and manage multiple competing priorities
  • Fluency in MS Office suite and ability to quickly adapt to new technologies
Preferred Qualifications:
  • Experience in professional services or luxury sectors and knowledge of the higher education market

Columbia University is an equal opportunity employer and welcomes applications from diverse candidates. We are committed to creating an inclusive and diverse work environment.