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Senior Marketing Director

2 months ago


Austin Texas, United States Renesas Electronics Full time

Job Description


Renesas Electronics' Application Marketing team is seeking a results-driven leader to drive segment marketing for our Industrial solutions.


As the Senior Manager of Marketing, you will be responsible for Application Marketing within the Industrial market. This includes leading specific application segments to identify key customers, building collateral to promote the holistic Renesas solution offering, drive lead customer engagements, and manage feedback for next-generation hardware and software solutions.


Key Responsibilities:

  • Collaborate with cross-functional, global teams to ensure alignment for a common goal.
  • Identify key segments, target customers globally, and conduct TAM/SAM and product fit analysis.
  • Develop marketing collateral and pitch packs for the target application segments that leverage our full Renesas portfolio.
  • Engage with key customers within the segment to drive solution wins and collect customer feedback and next-generation solution spec requirements.
  • Evangelize our solutions and promote them to a wider audience.
  • Drive the development requirements to win within these target applications and influence our roadmap.
  • Prepare and present quarterly insights to showcase solution development, customer traction, and global performance.