Marketing Director
4 weeks ago
Job Title: Senior Marketing Manager, B2C
Department: B2C Marketing
Status: Full-Time, Salary
Kasasa's mission is to inspire and elevate community financial institutions to be the source for love and financial wellbeing in their communities.
The Senior Marketing Manager (SMM) is a key leader in our B2C Marketing Team, collaborating with the Vice President of Consumer Marketing to develop impactful marketing programs that drive value for the organization and its clients.
This role is crucial in serving as a marketing consultant to client community banks and credit unions offering our banking products to consumers, leading development and delivery of market assessments for their go-to-market (GTM) and prospecting strategies.
Key Responsibilities:
- Collaborate with team and external partners to enhance the brand's market positioning.
- Partner with external agencies to drive adoption of our marketing strategies through data-driven consultations.
- Serve as a thought leader, offering expertise in marketing programs and tools to enhance client marketing performance.
- Work closely with Client Directors and Marketing Support Specialists, ensuring alignment with current marketing strategies and best practices.
- Cultivate and maintain high client satisfaction by delivering effective marketing solutions.
Requirements:
- Proven experience in managing B2C marketing programs and leading successful campaigns.
- Ability to drive collaboration and deliver insights to improve marketing outcomes.
Kasasa enforces a hybrid in-office policy, with a required minimum of 3 days in office.
We firmly believe that building culture and teamwork in a hybrid environment requires extra intentionality, and thus your participation and engagement isn't just encouraged - it is required and part of your role responsibilities.
We are committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, ancestry, national origin, citizenship status, gender, gender identity, pregnancy, sexual orientation, transgender status, marital status, religion, creed, age, physical or mental disability, results of genetic testing, genetic information, past, present or prospective service in the military, or any other characteristic or activity protected by federal, state, or local law.
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