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Strategic Marketing Lead

2 months ago

Salt Lake, Utah, United States Metro Group Inc Full time
Job Overview

Are you a visionary with a knack for crafting impactful marketing strategies? Metro Group Inc. is seeking a talented Marketing Manager to spearhead our comprehensive marketing initiatives and elevate our brand presence.

About Metro Group Inc.:

At Metro Group Inc., we are pioneers in the recycling sector, dedicated to promoting sustainability and excellence. Our mission transcends recycling; we aim to revolutionize the interaction between businesses and communities with the environment.

Key Responsibilities:

  • Strategic Direction: Formulate and implement extensive marketing strategies that enhance customer acquisition and retention across various demographics.
  • Website & SEO Oversight: Manage and optimize multiple WordPress sites, ensuring adherence to SEO best practices and the delivery of engaging content.
  • Data-Driven Insights: Oversee CRM systems (HubSpot) and integrate analytics tools to ensure actionable data informs marketing decisions.
  • Digital Advertising Expertise: Direct and refine paid advertising efforts across various platforms, targeting both business and consumer audiences effectively.
  • Event Management: Organize significant community recycling events, fostering engagement and amplifying brand visibility.
  • Sales Collaboration: Work closely with the sales department to align marketing strategies with sales objectives, providing necessary resources and training.
  • Content Development: Produce engaging visual and written content that aligns with our brand identity and messaging.
  • Social Media Management: Enhance our online presence through strategic social media initiatives that encourage customer interaction.
  • Email Campaigns & Reputation Management: Design and manage impactful email marketing campaigns while overseeing our online reputation across various platforms.
  • Innovation & Market Growth: Stay informed on industry trends and continuously seek innovative strategies to advance Metro Group Inc.'s marketing efforts.

Qualifications:

  • Experience: 3-5 years in a marketing role with a solid understanding of B2B marketing dynamics.
  • Technical Proficiency: Familiarity with WordPress, HubSpot, Google Analytics, and advertising platforms.
  • Creative & Analytical Skills: Ability to produce high-quality visual content and make informed, data-driven decisions.
  • Resourcefulness: A proactive approach to problem-solving with a keen awareness of digital marketing trends.
  • Team Collaboration: Strong organizational skills with the ability to work independently and collaboratively.

Benefits:

  • Comprehensive Benefits Package: Includes medical, dental, vision, and more.
  • Work-Life Balance: Generous paid time off and a 401k plan with company matching.
  • Incentives: Competitive salary, referral bonuses, and employee retention bonuses.
  • Career Development: Opportunities for professional growth and innovation within a supportive environment.

If you are ready to make a significant impact in the marketing realm and contribute to a company dedicated to sustainability, we encourage you to explore this opportunity.