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Marketing Manager, General Surgery

2 months ago

Peachtree Corners, Georgia, United States Intuitive Full time

About Intuitive

At Intuitive, we are united behind our mission: we believe that minimally invasive care is life-enhancing care. Through ingenuity and intelligent technology, we expand the potential of physicians to heal without constraints.

Our Culture

We strive to foster an inclusive and diverse team, committed to making a difference. For more than 25 years, we have worked with hospitals and care teams around the world to help solve some of healthcare's hardest challenges and advance what is possible.

Our Values

We believe great ideas can come from anywhere. We strive to foster an inclusive culture built around diversity of thought and mutual respect. We lead with inclusion and empower our team members to do their best work as their most authentic selves.

Our Team

Passionate people who want to make a difference drive our culture. Our team members are grounded in integrity, have a strong capacity to learn, the energy to get things done, and bring diverse, real-world experiences to help us think in new ways. We actively invest in our team members to support their long-term growth so they can continue to advance our mission and achieve their highest potential.

About the Role

This position has the opportunity to make a direct impact to Intuitive US marketing initiatives that deliver da Vinci Surgery to patients worldwide. With the direction and guidance of the US Clinical Marketing leadership, you will develop, drive, and help the US marketing efforts for General Surgery. You will have a particular focus on Benign General Surgery procedures with the use of the da Vinci Surgical System and its associated products (Vessel Sealer Extend, Force-Bipolar, etc.).

Key Responsibilities

  • Develop and execute high-impact marketing plans and corresponding tactical plans/programs to achieve budgeted growth projections in key areas of General Surgery.
  • Develop qualitative and quantitative data and experiences to segment and deeply know existing and new markets, the surgeon, their practice, the patient journey, and the clinical procedure steps.
  • Utilize market knowledge to design and develop strategies and value messaging (clinical, economic, operational, strategic), collateral, tactics, and programs with demonstrated ROI.
  • Assimilate General Surgery market trends and their potential implications to current and future work/projects. Know competition and develop market-leading differentiation.
  • Contribute to budget, resource allocation, and financial planning for projects/programs with measured ROI to justify through multiple marketing/media channels (webinars, sales collateral, etc.).
  • Work with Key Thought Manager surgeons to better know how the da Vinci Surgical System and instruments are being utilized and establish how to communicate that value proposition to other physicians.
  • Develop and build KOLs by market segment with the goal of making Intuitive the preferred industry collaborator.
  • Build relationships with key society members to establish a higher level of engagement to ensure Intuitive is seen as an integral collaborator when planning congresses and implementing guidelines.
  • Coordinate trade show activities, digital & website development, strategies, and tracking of marketing campaigns to evaluate results and provide recommendations for future marketing promotions.
  • Coach other Marketing colleagues in on-boarding, learning marketing standards, and growing their business acumen (clinical, hospital, or academic).
  • Drive cross-functional teams to deliver high-value marketing projects and programs.
  • Deliver impactful presentations to senior and executive Intuitive leadership.
  • Be a market resource in the area of General Surgery – effectively leveraging the value propositions, approved claims, surgeon feedback, and sales input to maximize Intuitive's footprint and growth trajectory in this area.
  • Be an advocate of the Intuitive culture; learning and embodying the company's personal expectations for success.