Digital Marketing Media Specialist for Cultural Experiences

6 days ago

New York, New York, United States TodayTix Group Full time
About TodayTix Group

TodayTix Group is the global leader in e-commerce solutions for cultural experiences. With a focus on innovative product design and industry-leading technology, we create seamless digital experiences for our customers.

We're committed to driving growth through powerful consumer matchmaking technology and an expansive portfolio of brands, including TodayTix, ttg:digital, New York Theatre Guide, London Theatre Guide, and Secret Cinema. Our team has an intimate understanding of millions of customers and optimizes partner relationships by providing unparalleled access to engaged audiences.

We're seeking exceptional individuals from diverse backgrounds to join our team and contribute their perspectives and skills. We encourage all applicants to apply and be part of our inclusive and diverse environment.

About the Role

ttg:digital is TodayTix Group's latest venture in disrupting the cultural experience space. As a Performance Marketing Media Manager, you'll play a key strategic role in developing, implementing, and optimizing paid media campaigns across various platforms. Your primary focus will be on crafting inspiring and impactful digital marketing campaigns to engage and expand a show's viewership.

You'll leverage data and top-tier ticketing solutions to guide audiences through the journey of discovering shows to purchasing tickets. As a member of our US business team, you'll collaborate with internal and external partners to deliver outstanding results for our clients in New York office, supporting Broadway and off-Broadway clients.

This full-time position requires qualified candidates to be based in the greater NYC area. While working 2 days per week in the office is mandatory, flexibility is offered for remote work arrangements.

Job Responsibilities:
  • Develop comprehensive paid media strategies that align with internal and external objectives and target audiences
  • Create, set up, and manage paid media campaigns across various platforms
  • Manage budgets, bidding strategies, and optimization to meet KPIs
  • Monitor campaign performance and provide regular performance reports to clients, making data-driven recommendations for optimization
  • Conduct thorough research and analysis to identify target audiences, platforms, and trends for impactful targeting
  • Identify opportunities for campaign expansion and scaling, while managing budgets effectively
Requirements:
  • Minimum 3-4 years of experience running paid media campaigns using platforms like Google Search, Google Campaign Manager/Doubleclick, Meta, TikTok, Reddit, etc.
  • Day-to-day experience using Google Tag Manager to implement tracking tags, remarketing pixels, and conversion tags, ensuring all campaigns have robust reporting
  • An interest in and enthusiasm for the arts and entertainment
  • Deep understanding of varying performance marketing goals and methods - ROAS, dynamic ads, omnichannel strategies, etc.
  • Proven track record of successfully driving results through paid media campaigns
  • Creative flair and ability to collaborate with the creative team to develop engaging ad creatives that resonate with the target audience and adhere to platform-specific guidelines
  • Excellent written and verbal communication skills, with the ability to create compelling copy and effectively communicate insights with key stakeholders
  • Experience and comfortability interfacing with internal leaders and external partners
  • Exceptional data analytics skills; ability to draw conclusions from data and form actionable insights from media reporting and Google Analytics/GA4
  • Collaboration skills - a team player with excellent communication and relationship-building skills
  • A self-starter mentality with the ability to handle multiple projects, prioritize work assignments, meet deadlines, and work independently in a fast-paced environment
What You'll Get:
  • $100,000 - $115,000 per year salary range
  • Hybrid work environment (minimum 2 days per week in office)
  • Up to 4 weeks per year of flexible 'work from anywhere'
  • Healthcare, vision, and dental plans, with generous contributions from the company
  • Life and disability insurance
  • Paid Parental Leave
  • Generous 401(k) Matching
  • Flexible Paid Time Off
  • Free membership to One Medical Group & Employee Assistance Program
  • Annual Professional Growth Budget
  • Employee donation matching
  • Employee Referral Program
  • Work From Home budget
  • Pre-Tax Flexible healthcare spending account (FSA), Dependent Care FSA, and Commuter Benefits

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