Senior Digital Marketing Specialist

4 days ago


New York, New York, United States LOccitane En Provence Full time

At LOccitane En Provence, we are seeking a Senior Digital Marketing Specialist to join our team. This is a fantastic opportunity to work in a dynamic and fast-paced environment, driving business growth through digital marketing strategies.

About the Role

This role involves managing key acquisition channels like Paid Search, Affiliate Marketing, and Paid Social. The ideal candidate will have a strong background in Paid Digital Marketing, with experience in executing and optimizing paid media campaigns across multiple channels. They will be responsible for developing, maintaining, and distributing digital marketing campaigns in an organized manner.

Key Responsibilities
  • Manage monthly digital media spend and optimize based on business objectives.
  • Plan and schedule paid campaign flight dates to align with the digital marketing calendar.
  • Maintain a data-driven mindset by consistently reviewing performance metrics and identifying optimization opportunities.
  • Evaluate channel performance, revenue, and ROAS, and present insights to key stakeholders across the organization.
Requirements

We are looking for a highly motivated individual with excellent analytical skills, strategic thinking, and creative problem-solving abilities. The ideal candidate should have 4+ years' experience related to Digital Acquisition or Marketing Analyst Role, preferably in Beauty and/or Premium brand experience.

The salary for this role ranges from $65,000 - $70,000 for the NYC region. Exact compensation will vary based on factors including but not limited to, experience, skills, and geographic location. In addition to annual salary, this position is eligible for participation in a highly competitive bonus program.



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