Senior Digital Marketing Specialist

6 days ago


New York, New York, United States BMF Full time
Job Overview

We are seeking a highly skilled Senior Digital Marketing Specialist to join our dynamic team at BMF. This role is an excellent opportunity for a creative and results-driven individual to take on new challenges and contribute to the success of our clients.

Key Responsibilities
  • Social Media Management: Develop and implement strategic organic & paid social media plans, executing against them from content ideation, community management, content posting, and paid social implementation under the guidance of the VP, Digital Strategy & Analytics.
  • Collaborate closely with cross-functional teams, including Digital, Creative Strategy, PR, and Production, to develop social media strategies that align with client goals.
  • Analyze market trends, audience insights, and performance data to refine social strategies, optimize campaigns, and enhance platform effectiveness.
Client Engagement
  • Provide strategic oversight for assigned client projects, offering expert guidance and hands-on support as needed.
  • Serve as the social strategy contact for clients, building strong relationships and providing ongoing support and strategic guidance.
Performance Measurement
  • Develop and implement metrics to evaluate campaign performance, leveraging analytics tools to derive actionable insights.
  • Presentation of performance reports to clients, outlining key learnings and recommending next steps for continued success.
Requirements
  • 3-5+ years of experience working in a fast-paced agency environment as a social media manager or similar role.
  • A strong understanding of end-to-end social media campaign development, including creative ideation, execution, and performance analysis.
  • Proven track record of overseeing & implementing social media strategies that drive significant engagement and social conversations.
What We Offer
  • A competitive salary range of $95,000-$115,000 based on experience and qualifications.
  • Ongoing professional development and training opportunities.
  • A collaborative and supportive work environment.


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