Brand Advocacy Manager

2 weeks ago


New York, New York, United States Pinterest Full time
About Pinterest

Pinterest is a platform where people find inspiration, dream about possibilities, and plan for what matters most. Our mission is to help people find their inspiration and create a life they love.

Your Role

As a Client Partner at Pinterest, you will be a strategic visionary who cultivates trusted relationships with top-tier clients through deep platform expertise and a nuanced understanding of their businesses. Your primary focus will be on meeting personal performance targets, new business development, maintaining and growing customer relationships, and troubleshooting specific customer problems.

Responsibilities
  • Driving Growth: Actively collect market feedback on products and solutions needed to unlock incremental performance and investment. Distill wins/learns into actionable and replicable playbooks.
  • Building Relationships: Develop relationships across client and agency stakeholders spanning C-suite, Investment, Strategy, and Activation teams. Organize key educational summits, strategy sessions, and QBRs. Navigate difficult client conversations, ensuring client satisfaction.
  • Innovation and Adoption: Drive adoption and scale through incentives - such as deals, bonus - and innovation - such as first of its kind product tests - that will require cross-functional collaboration and leadership internally and externally.
  • Growth Strategies: Retain and expand partnerships, fueling Pinterest's revenue growth through diversified value delivery. Accurately identify and understand key buying influences within a given opportunity.
  • Partnership Leadership: Spearhead negotiations, develop joint business plans, and foster deep understanding of partner goals to maximize impact. Cultivate strong stakeholder relationships and ensure seamless execution.
  • Collaboration and Alignment: Mobilize cross-functional teams to address complex challenges, ensuring alignment with partner objectives and delivering exceptional results.
  • Value Communication: Analyze and communicate key metrics to showcase impact, and proactively position Pinterest as a key player in advertisers' media mix.
  • Strategy Execution: Develop tailored media strategies grounded in partner insights, leveraging industry expertise to achieve their business goals.
  • Revenue Growth: Drive ad spend and unlock new revenue streams through strategic planning, persuasive pitching, and skillful negotiation.
  • Product Expertise: Provide expert guidance on Pinterest's ad products, staying at the forefront of industry trends and collaborating cross-functionally to address partner needs.
Key Requirements
  • Ad Tech Experience: Deep understanding of upper funnel brand advertising, and how media affects performance and sales outcomes.
  • Digital Advertising Expertise: Experience in marketing/advertising/digital, with specific technical acumen in Search/Shopping/Display/Social advertising technologies.
  • Measurement Sophistication: Understanding of foundational measurement solutions focused on client sales outcomes including Media Mixed Modeling (MMM), Multi-Touch Attribution (MTA), incremental lift studies, match-market testing, as well as brand safety and viewability standards for digital media.
  • Relationship Building: Experience developing long-term, multi-million dollar partnerships within matrixed and complicated organization structures of many large brand companies. Experience building relationships within companies with multi-layered and often complex decision-making. This includes partnerships with executive business and marketing leaders. Relationship experience should span both client direct, and media agency partnerships.
  • Audience Insights: Familiarity with extracting platform audience data to build compelling sales narratives for key client verticals. Experience working with cross-functional teams to build proof points and value propositions for target audience segments.
  • Buying Influences: Ability to accurately identify and understand key buying influences within a given opportunity.
  • Negotiation Skills: Experience effectively negotiating complex agreements, ensuring mutual satisfaction and providing technical guidance as needed.
  • Business Acumen: Ability to translate partner value across various levels, such as executive, operational, creative, media, and analytics teams.
  • Results-Driven: Consistent achievement of revenue goals, demonstrating a results-oriented approach.
  • Communication Skills: Excellent communication and collaboration skills, with the ability to translate complex ideas into actionable insights for diverse audiences.
  • Team Collaboration: Proven ability to thrive in a fast-paced, dynamic environment, while maintaining high standards of operational excellence and strategic thinking.

Base Salary Range: $81,600 - $177,500 USD



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