Senior Brand Strategist

3 days ago


New York, New York, United States Helen of Troy Limited Full time
Job Description

We are seeking a seasoned Senior Brand Strategist to join our team at Helen of Troy Limited. The successful candidate will be responsible for developing and implementing comprehensive public relations and influencer marketing strategies to improve brand awareness, reputation, and engagement.

This role requires a deep understanding of the consumer goods industry, with a focus on PR and influencer marketing. You will be responsible for building and maintaining relationships with journalists, bloggers, and media outlets, as well as managing influencer partnerships to drive brand advocacy and reach.

This is a unique opportunity to work with a leading global consumer products company, offering a diverse range of brands across various categories.

As a Senior Brand Strategist, you will be responsible for:

  • Developing and implementing a strategic PR plan that aligns with brand goals.
  • Managing media relations, including encouraging relationships with key journalists, bloggers, and media outlets.
  • Coordinating the creation and distribution of press releases, media kits, and other PR materials.

Please note that salaries may vary based on location, experience, skill level, and performance. However, in California, Colorado, and New York City, the standard base pay range for this role is estimated to be between $91,197.69 - 136,796.53 annually.



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