Brand Development Manager

1 month ago

New York, New York, United States Revman International Inc Full time
About the Role

We are seeking an experienced Brand Development Manager to join our team at Revman International Inc. This is a multifaceted position that requires strategic thinking, effective communication, and strong analytical skills.

Job Responsibilities
  • Oversee and coordinate all aspects of brand development, including sales and marketing plans, product design, and merchandising.
  • Develop and implement pricing strategies to meet gross margin objectives and ensure the brand's competitiveness in the market.
  • Analyze competitor pricing and market trends to inform business decisions.
  • Create a comprehensive pricing structure formulation for internal use.
  • Conduct regular margin analysis reports for senior management and ensure all programs meet budgeted margin goals.
  • Presentation of non-conforming programs to gain approval before proceeding.
  • Work with operations to reduce Cost of Goods Sold, including development expenses.
  • Establish and maintain OTB by product category for each season's assortment.
  • Set target pricing for product management teams.
  • Liaison between international partners and the organization/brands.
  • Content creation to optimize shopping experiences online.
  • Reduce customer returns by analyzing reasons and working with the organization.
  • Develop and manage seasonal Merchandising Line Plans in teams.
  • Manage showroom budget and direction.
  • Liaison with brands on approvals - product, photography, packaging, qualities, marketing.
  • Packaging development for all tiers of business.
  • Create copy for products developed for ecommerce.
  • Coordinate and complete photography and video within budget.
  • Conduct quarterly assortment meetings with sales, product managers, design, and planning.
  • Handoff meetings for design and PDA.
  • Monitor retail successes/failures or wholesale sales by patterns weekly.
  • Bi-annual business plan to senior management.
  • Development, sold products, transitions for inline and international lifecycles in PLM.
  • Weekly meeting with the brand for 3rd tier approvals.
  • Feedback and assistance to Planning department.
  • Working with sales to understand product placements and minimums.
  • Brand reporting as specified by each brand's stipulation.
  • Managing packaging photography shoots.
  • Coordinating product/timing with each brand for their marketing Asset photo shoot.
  • Working with assigned brands on packaging approvals.
  • Publishing a seasonal price list and updating Brand Current assortment.
Requirements
  • Bachelor's Degree in Merchandising/Marketing or related discipline.
  • Minimum of five years of previous experience in brand management, marketing, or retail.
  • Four years of buying line exposure and understanding of retail cycles.
  • Knowledge of competitive markets to determine future trends and needs.
  • Strong computer skills with proficiency in Microsoft Office programs.
  • Proficiency in PLM.
  • Excellent communication skills (written and oral).
  • Possess strong organizational, negotiation, and analytical skills.
  • Ability to prioritize work, be self-motivated, and work with minimal supervision.
  • Handle confidential information.
  • Multi-task on a routine basis and adapt plans as needed.

This role offers a competitive salary of $90,000 - $120,000 per year, based on experience and qualifications. The company also offers a range of benefits, including health insurance, retirement plans, and paid time off. If you are a motivated and results-driven individual with a passion for brand development, we encourage you to apply.

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