Brand Strategy Manager

2 weeks ago


New York, New York, United States Lambda Legal Full time
Salary: $120,000 - $150,000 per year

We are seeking an experienced Marketing Director to join our mission-driven team at Lambda Legal. As a key member of our team, you will play a critical role in developing and implementing comprehensive marketing strategies and campaigns that align with our mission and drive engagement and revenue. With a focus on building our brand awareness, attracting new constituents, and driving revenue, this is a unique opportunity to make a meaningful impact in the lives of LGBTQ+ people and everyone living with HIV.

About the Job
This is a full-time, exempt position that requires a minimum of 7+ years of marketing experience with a proven track record in brand-building and progressive leadership experience, ideally within a mission-driven organization. You will be responsible for leading digital marketing strategy, developing and executing multi-channel advertising and marketing campaigns on platforms such as Meta (Facebook/Instagram), Youtube, TikTok, LinkedIn, and email. Additionally, you will be required to conduct market research to understand audience demographics, preferences, and trends, informing campaign strategies and program development.

Responsibilities
- Develop and implement comprehensive marketing strategies and campaigns that align with our mission and drive engagement and revenue.
- Lead digital marketing strategy and develop and execute multi-channel advertising and marketing campaigns on platforms such as Meta (Facebook/Instagram), Youtube, TikTok, LinkedIn, and email.
- Conduct market research to understand audience demographics, preferences, and trends, informing campaign strategies and program development.

Benefits
We proudly offer competitive benefits for our team, including medical benefits, dental, vision, life insurance, short & long-term disability plans, 403(b) Retirement Plan, paid time off, 12 paid holidays, flexible spending account, health reimbursement account, mobile phone reimbursement, annual professional development fund, summer Fridays from Memorial Day to Labor Day, premium subscription to the Calm App, and paid sabbatical after 7 years of service at Lambda Legal.

About Us
Lambda Legal is a national advocacy organization committed to achieving full recognition of the civil rights for the LGBTQ+ community and everyone living with HIV. We are dedicated to serving the full breadth of the LGBTQ+ and HIV communities, recognizing the intersectional nature of discrimination, specifically including biases based on race, religion, national origin, gender, disability, education, and class. We prioritize a proactive commitment to counteracting these biases and their compounding effects in the work we do, but also in how we work together as an organization.

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