Marketing Science Lead, Travel

3 weeks ago


Santa Monica, California, United States Bee Talent Solutions Full time

We're seeking a Marketing Science contractor to join our client's Measurement Team at Bee Talent Solutions.

Key Responsibilities:
  • Drive performance improvement across top advertisers through learning-agenda strategies, experimental design, causal analytics, and ads efficacy solution prototyping.
  • Lead measurement, research, and learning plans for key clients in support of their media objectives and the long-term growth of the partnership.
  • Develop a strategy, prioritization, and roadmap for ads measurement and insights products for your industry or verticals.
  • Collaborate with Product and R&D teams to identify, prototype, and scale new solutions or capabilities for the Marketing Science team.
  • Scope and develop custom multi-study meta-analysis in partnership with Data Science and R&D to understand the relative impact of different marketing strategies across digital platforms and media.
  • Build measurement capability and advocacy across your vertical and with cross-functional partners.
Required Skills:
  • Ability to structure and conduct analyses to generate insight and recommendations.
  • Clear and concise communication; comfortable with presenting insights and recommendations to senior stakeholders.
  • Understanding of measurement concepts, solutions, and underlying statistical fundamentals leveraged in the ads efficacy and measurement ecosystem.
  • Subject matter expertise in at least one of the following areas: MMM, sales lift, brand lift, or econometrics modeling.
  • Understanding of applied statistics including sampling approaches, causal modeling, time series analysis, and data-mining techniques.
  • Proficiency with advanced analytical tools (e.g. SQL, R, SAS).
  • Ability to access, analyze, interpret, and communicate ads performance insights using a wide range of standard data science tooling.
  • Understanding of the vertical needs and ability to creatively apply measurement solutions and insights in a way that improves advertiser performance and the value proposition.
  • Strong understanding of the digital advertising and measurement ecosystem.
Required Education: Bachelor's degree in a quantitative or business field or equivalent years of experience.Required Years of Experience: 5+ years of advanced analytics and measurement experience within a technology company, media agency, consulting firm, advertiser, or research company.Desired Skills:
  • Advanced degree in business, math, economics, engineering, or a related field.
  • Direct work experience with top performance or brand advertisers.
  • Experience with ads measurement for one or more of the following verticals: Travel and Auto.
  • Experience building and influencing client or partner relationships.
  • Experience with team or peer leadership and development.


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