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Strategic Marketing Consultant

2 months ago


Baton Rouge, Louisiana, United States SASSO Full time
Job Overview

Position: Marketing Strategist

Salary: Competitive

We are in search of a skilled marketing professional who possesses a deep understanding of strategic planning and a commitment to achieving measurable outcomes. As a Marketing Strategist, you will leverage your expertise to design and implement innovative marketing strategies that elevate our clients' brands. Your role will involve transforming insights into actionable plans that enhance brand visibility and drive client success.

Key Responsibilities:

  • Market Research: Conduct comprehensive research to uncover market trends and competitive insights, informing strategic initiatives.
  • Campaign Strategy: Develop and execute integrated marketing campaigns across various channels, including digital, social media, and traditional platforms.
  • Strategic Development: Formulate marketing strategies that align with business goals and target audience preferences, creating detailed plans with budgets and performance metrics.
  • Content Strategy: Collaborate with content teams to ensure cohesive messaging across all platforms, including blogs, newsletters, and advertisements.
  • Performance Analysis: Establish benchmarks to assess the effectiveness of marketing efforts, utilizing data to refine strategies and enhance return on investment.
  • Collaboration: Work alongside cross-functional teams to ensure alignment of marketing strategies with overall business objectives.
  • Brand Stewardship: Uphold and enhance the company's brand identity, ensuring consistency in all marketing endeavors.
  • Customer Engagement: Create and implement strategies to foster customer relationships and enhance engagement.
  • Innovation: Stay informed on industry trends and emerging technologies, proposing creative marketing solutions to maintain a competitive edge.
  • Budget Oversight: Manage marketing budgets effectively, ensuring optimal resource allocation to meet objectives.
  • Continuous Improvement: Regularly evaluate marketing strategies and initiatives, providing recommendations for enhancements.
  • Leadership: Mentor and guide junior marketing team members, promoting a collaborative and innovative work environment.

Benefits:

  • Generous Paid Time Off
  • Flexible Work Arrangements
  • Comprehensive Healthcare Coverage
  • 401K with Employer Match
  • Professional Development Opportunities