Marketing Communications Specialist

3 days ago


Baton Rouge, Louisiana, United States Franciscan Missionaries of Our Lady Health System Full time

Job Summary

We are seeking a highly skilled Marketing Communications Specialist to join our team at Franciscan Missionaries of Our Lady Health System. As a key member of our marketing team, you will be responsible for developing and implementing marketing and communications plans to promote our healthcare services.

Key Responsibilities

• Develop effective marketing strategies to promote our product lines and affiliates
• Manage the production of marketing materials and ensure timely completion of projects
• Collaborate with copywriters and graphic designers to ensure high-quality marketing materials
• Establish and maintain accurate job filing systems and project records
• Assist in strategic planning and implementation of advertising campaigns
• Support reputation and community relations efforts
• Ensure all marketing materials reflect high-quality standards and maintain hospital integrity

Internal Communications

• Manage day-to-day internal communications and provide strategic support to senior executive leaders
• Develop strategic plans to ensure effective messaging to intended audiences
• Collaborate with the broader marketing team to communicate system-wide initiatives

Advertising and Media Relations

• Assist in strategic planning and implementation of advertising campaigns
• Manage annual print contracts and direct all phases of print advertising
• Coordinate advertising schedules to ensure efficient departmental operations

Collaboration and Partnership

• Serve as a liaison to departments within the hospital and aid in the development of marketing strategy and materials
• Coordinate communication needs for assigned product lines and affiliates
• Participate in the marketing team to offer creativity and idea-sharing for concept development and marketing strategy evaluation

Qualifications

  • 5-7 years' experience in marketing
  • Bachelor's degree in Journalism, Advertising, or Marketing


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