National Marketing Director for Advertising and Media
3 days ago
The National Marketing Director for Advertising and Media will lead Ace's national creative advertising and brand media efforts across all channels, serving as the primary day-to-day lead with Ace's creative advertising agency and secondary with the media agency.
Key Responsibilities- To develop and produce all creative for all national advertising campaigns and media executions, supporting the annual planning/buying process and ongoing changes throughout the year in which this creative is placed.
- To oversee master timelines and manage all projects from inception to implementation, ensuring breakthrough creative is delivered and optimized across media channels.
- To lead the strategic brief process and align media strategy and creative execution across all channels and departments to produce optimal results for Ace.
- Lead the creative advertising agency and internal teams to develop all campaign marketing assets, including TV, audio, digital, billboards/out-of-home, and print advertising, and execute the deployment and monitoring of these assets.
- Emphasize TV/online video creation, production, and media management of both traditional and online video.
- Support the Advertising & Media Manager in the national creative development, production, review, and approval process, including TV, online video, terrestrial radio, streaming audio, and digital.
- A minimum of 5 years' experience in Advertising, preferably in a role involving multiple agencies and vendor partners.
- Prior experience in a similar position or equivalent role within an Agency environment.
- Strong competency in advertising production, editing, and trafficking, with expertise in TV/online video and production processes.
Ace Hardware Corporation is committed to promoting equal employment opportunities. We recognize the importance of diversity and leveraging the skills and talents of all people to the mutual advantage of each individual and the organization.
We offer competitive benefits, including incentive opportunities, a generous 401(k) retirement savings plan, comprehensive health coverage, life insurance benefits, paid time off, employee discounts, and more.
Why Choose Us?We live our values - W.E.L.I.G.H.T (Winning, Excellence, Love, Integrity, Gratitude, Humility, and Teamwork). Our culture is built on a foundation of gratitude, humility, love, and teamwork. We believe that by working together, we can achieve great things and make a meaningful impact in our communities.
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