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Channel Marketing Associate

2 months ago

Woodridge, Illinois, United States Gerber Plumbing Fixtures Full time
{"title": "Associate Channel Marketing Manager", "description": "Job Summary

We are seeking a highly motivated and experienced Associate Channel Marketing Manager to join our team at Gerber Plumbing Fixtures. In this role, you will work closely with the Wholesale Channel marketing team, sales, and channel partners to develop and implement strategic growth plans that drive demand for our products.

Key Responsibilities
  • Develop and manage marketing plans to drive demand for Gerber products in the wholesale channel.
  • Support the Channel Marketing Manager with activities that drive demand, including campaign execution and reporting.
  • Own the development and implementation of select channel marketing programs, promotions, and campaigns.
  • Participate in the creation of product launch plans and execution to ensure new product success in the wholesale channel.
  • Lead development and implementation of customer and industry association marketing programs and calendars.
  • Occasionally lead or have a hand in event planning, such as sales meetings, tradeshows, or training summits.
  • Perform data searches and analyze the success of our promotional programs and other outreach efforts.
  • Lead in the research, development, and administration of a continuing education (CEU) program.
  • Seek out data and insights to inform channel strategies and tactics.
  • Provide creative direction to internal team members on projects or marketing assets.
  • Facilitate ad hoc marketing requests as necessary from customers and sales partners.
  • Create, manage, track, and distribute the wholesale channel marketing calendar.
  • Participate in customer meetings and attend industry shows as needed.
Requirements
  • Bachelor's degree in marketing or business preferred.
  • 5+ years of direct, hands-on marketing experience required.
  • Experience in wholesale, plumbing, or residential construction industry preferred.
  • Understanding of, and experience with, marketing concepts and strategies required.
  • Proficiency in Microsoft Office Suite applications.
  • Exceptional organization and planning skills with a keen eye for detail.
  • Ability to establish strong relationships and communication channels with cross-functional teams.
  • Experience communicating effectively with multiple stakeholders across all levels of an organization.
  • Creative team player who likes to learn, adapt, and take on new challenges.
  • Excellent verbal and written communication skills.
  • Perceptiveness to prioritize tasks and pivot focus when necessary.
  • High standards for quality and performance.
  • Flexibility to effectively work with others from different cultures, work habits, and management styles.
  • "Roll up your sleeves" initiative to get the job done.
  • Eagerness to learn and accept new responsibilities.
  • Ability to travel 15%-20%.
", "lang_code": "en-US"}