Senior Director of Customer Relationship Marketing

1 month ago


Broomfield, Colorado, United States Vail Resorts Full time
Job Overview

Vail Resorts is seeking a seasoned marketing leader to drive the company's customer relationship marketing efforts. As Senior Director of Customer Relationship Marketing, you will be responsible for developing and executing strategies to build strong relationships with our guests, drive loyalty, and increase revenue.

The ideal candidate will have a strong background in email and CRM marketing, with experience managing and developing marketing teams. They will be able to leverage data-driven insights to inform marketing decisions and drive business results.

This role will play a critical part in shaping the future of Vail Resorts' customer engagement and loyalty programs, and will require a leader who is passionate about delivering exceptional guest experiences.

Key Responsibilities
  • Develop and execute customer relationship marketing strategies to drive loyalty and revenue growth
  • Lead and manage a team of marketing professionals to develop and execute marketing campaigns
  • Collaborate with cross-functional teams to integrate marketing efforts and drive business results
  • Stay up-to-date with industry trends and best practices in customer relationship marketing
Requirements
  • 10+ years of experience in email or CRM marketing
  • 6+ years of experience managing and developing marketing teams
  • Strong understanding of B2C email marketing strategy and tactics
  • Track record of developing data-driven campaigns resulting in solid business results


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