Customer Marketing Manager

1 day ago


Redwood City, California, United States Imperva Full time
Job Title: Customer Marketing Manager

At Imperva, we're looking for a skilled Customer Marketing Manager to join our team. As a key member of our marketing team, you'll be responsible for amplifying the voice of our customers and building a customer-first mindset within the company.

Key Responsibilities:
  • Optimize all communication touch points across the customer lifecycle
  • Help support all Imperva customer buyer journeys, including optimizing the digital experience for high-volume/low-touch self-service customers
  • Identify Imperva users that can act as advocates for Imperva as referrals, spokespeople in webinars, case studies, speaking opportunities, etc.
  • Team with the customer success organization to build out the Imperva customer welcome program to build relationships with new customers and get them engaged in the Imperva user community
  • Build stronger relationships with existing customers through engaging marketing campaigns & introductions of new educational materials
  • Launch, host and manage customer events such as a Customer Advisory Board, annual user conference and local road shows
  • Team with the customer success organization to establish the strategy for and execute on the delivery of an Imperva customer community portal
  • Create content and manage the creation of content for the customer community
  • Work with the customer success organization to provide the executive team with relevant and timely metrics of customer engagement and satisfaction
Requirements:
  • Bachelors' degree
  • 8+ years in marketing and/or communications
  • Proven working experience as a customer content marketer or customer reference manager
  • Strong passion for serving and understanding customers
  • Experience creating and executing marketing campaigns and programs that drive customer engagement
  • Ability to write effective copy such as customer emails, customer case studies and speaking abstracts
  • Familiarity with B2B marketing, lead generation, and sales tools and processes
  • Analytical skills with the ability to collect and organize metrics, in order to analyze marketing effectiveness and ROI of customer engagement efforts
  • Practical knowledge for project managing the execution of a community portal
  • The ability to work on cross-functional teams and thrive in a fast-paced environment
  • SaaS customer marketing experience highly valued
  • Cybersecurity industry experience a plus


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