Strategic Marketing and Coatings Specialist
6 days ago
We are seeking a highly skilled Strategic Marketing and Coatings Specialist to join our team at Ghostshield, a leading global brand of innovative specialty concrete sealers and water repellents.
As a key member of our marketing team, you will be responsible for managing our existing marketing efforts, creating collateral and assets for our installer network, and driving e-commerce sales through effective digital marketing campaigns.
The ideal candidate will have a strong background in marketing and branding, with experience in design, website management, and email campaign creation. Proficiency in Adobe Creative Suite is a must, and experience with Shopify and lead generation is a plus.
Responsibilities- Develop and implement strategic marketing plans to drive business growth and increase brand awareness
- Create engaging content, including brochures, labels, and website copy, that resonates with our target audience
- Manage and optimize our Shopify website, ensuring seamless customer experiences and high conversion rates
- Design and execute email campaigns that drive sales and conversions
- Collaborate with our marketing director to stay up-to-date on industry trends and best practices
- Bachelor's degree in marketing, graphic design, or related field
- 1-2 years of relevant marketing experience, preferably in the coatings industry
- Fluent in Adobe Illustrator and Adobe Photoshop
- Strong understanding of e-commerce marketing principles and practices
- Ability to work independently and as part of a team
- A competitive salary of $70,000 - $90,000 per year, depending on experience
- A comprehensive benefits package, including health insurance, 401(k), and paid time off
- A collaborative and dynamic work environment with a talented team of professionals
- The opportunity to work on exciting projects and contribute to the growth and success of a leading global brand
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