Digital Media Coordinator

3 days ago


Bridgeport, Connecticut, United States The WorkPlace Full time
About The WorkPlace

The WorkPlace is a dynamic organization seeking a highly skilled Digital Media Coordinator to support and optimize our digital marketing efforts.

Job Summary

The Digital Media Coordinator will be responsible for managing all of The WorkPlace's social media activities across multiple platforms, updating and developing content for multiple websites, and designing and providing flyers, brochures, and logos as needed.

Key Responsibilities
  • Manage day-to-day social media activities, including posting content and engaging with social communities.
  • Update and manage websites in The WorkPlace's portfolio of sites.
  • Responsible for all email marketing activities using Constant Contact and other email platforms.
  • Create custom images, gifs, videos, and content specifically for the social media space & platforms.
  • Report week-to-week analytics on each channel's top-performing posts, top tweets, etc.
  • Ensure superior attention to detail and scrupulous mindset, especially for social copywriting, editing, and brand governance.
  • Plan, develop, and execute communication strategies, messaging, materials, and events that support the business objectives of The WorkPlace.
  • Develop new methods of leveraging social media to engage targeted audiences.
  • Work with agency departments to develop engaging, audience-specific content using a variety of communications tools.
  • Conduct research on specific topics, media, and industry trends specific to our audience.
  • Manage external vendor relationships in support of marketing and communications.
  • Plan, create, and manage AI-driven video content that aligns with our brand's voice and strategy.
Requirements
  • Excellent project management skills with the ability to handle multiple projects simultaneously and meet tight deadlines.
  • Strong storytelling skills with a creative mindset and attention to detail.
  • Familiarity with SEO, analytics tools, and data-driven decision-making.
  • Prior working experience with Microsoft Office 365 Suite.
  • Ability to think critically, innovatively, and proactively.
  • Excellent verbal and written communication.
  • Ability to manage time while focusing on projects simultaneously.
  • Strong understanding of all social media platforms.
  • Utilization of Photoshop and Premiere Pro skills.
  • Proficiency with AI-driven video creation tools and video editing software.
  • Video editing experience.
  • Familiarity with Google Analytics.
  • Strong understanding of WordPress content management system.
Education and Experience

Bachelor's degree in Marketing/Communication; or 1-2 years related experience and/or training; or equivalent combination of education and experience.

Computer Skills

Proficiency in Microsoft Office Suite, all social media platforms, and online content management systems (CMS) including WordPress, and Constant Contact. Graphic design skills and competency in Adobe Creative Cloud (Photoshop, Premiere Pro, InDesign).



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