Director of Marketing and Communications

5 days ago

Laurel, Maryland, United States Capitol Technology University Full time
Job Title: Director, Communications and Creative Strategy

About the Role:

We are seeking a highly skilled and experienced Director of Communications and Creative Strategy to lead our Marketing and Communications team at Capitol Technology University. As a key member of our senior leadership team, you will be responsible for developing and implementing innovative marketing and communications strategies that drive student engagement and enrollment.

Key Responsibilities:

  • Strategic Leadership: Collaborate with admissions, enrollment management, advancement, and faculty teams to develop and implement marketing and communications strategies that drive student engagement and enrollment.
  • Team Management: Oversee a talented team of creatives, including writers, graphic designers, and social media specialists, while fostering a culture of innovation, teamwork, and communication.
  • Project Oversight: Develop, monitor, and execute project timelines for various initiatives, events, and requests, including digital and print marketing materials, website updates, advertising campaigns, and university publications.
  • Brand Continuity: Ensure consistency with the university's visual brand voice and guide the creation and enforcement of the University's Brand Guide and communications policies across all departments.
  • Content Creation: Oversee and assist with the writing, design, and editing of high-quality communication materials tailored to diverse audiences, including monthly e-newsletters, bi-annual printed magazines, and other publications.
  • Community Engagement: Represent the university at key meetings and events, enhancing our presence and influence within the academic and local community.
  • Efficiency and Innovation: Identify opportunities for process improvements and budget savings while staying current with design trends to keep the university's brand relevant.

Qualifications:

  • Education: Bachelor's degree in marketing and communications, digital communications, or a related field required. Master's degree preferred.
  • Experience: Minimum of three years in marketing and communications required, preferably within an academic environment.
  • Management: Proven leadership in managing teams and projects required. PMP experience preferred but not required.
  • Technical Skills: Proficiency with Outlook, MS Office 365, Adobe Creative Suite, ADA Compliance, and project management software preferred.
  • Leadership Skills: Demonstrated ability to lead teams, work internally with departments, and manage multiple projects in a fast-paced environment required.

Why Capitol Technology University?

  • Innovative Environment: Become a valued member of our forward-thinking institution dedicated to STEM education and graduate success in the evolving global community.
  • Professional Growth: Opportunities for professional development and leadership within our university community.
  • Community Impact: Play a pivotal role in shaping the future of higher education and enhancing our university's brand.

Join us in leading the charge for higher education marketing.

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