Marketing Communications Specialist

4 weeks ago

Neenah, Wisconsin, United States Alta Resources Full time
Marketing Specialist Job Description

Alta Resources is seeking a highly skilled Marketing Specialist to join our team. As a Marketing Specialist, you will be responsible for creating complex client and prospect communications, including interactive presentations and proposals. You will work closely with business leaders to develop communication strategies and content that produce desired results.

  • Develop complex client and prospect interactive presentations, proposals, and other communications as part of an overall client account development plan and opportunity strategies.
  • Serve as a consultant and strategic support for major client visits and offsite meetings to ensure effective communication and logistics.
  • Provide marketing and communication consultation and materials for the business development team, including presentations, proposals, RFPs, and special events.
  • Work closely with corporate leaders to understand and convey content in areas such as finance, security, IT, quality, HR, and other.
  • Conduct research to fuel presentations, proposals, and other communications.
  • Assist in the development and implementation of Alta Resources' marketing plan, including assignments dealing with advertising, direct mail, trade shows, campaigns, videos, and other marketing efforts.
  • Coordinate and prepare communication strategies and content for major leadership and employee events and other internal marketing efforts.
  • Manage a database housing branding and messaging presentations, proposals, base brand templates, and images, as well as other marketing assets.
  • Implement various aspects of the organization's facility branding with client teams, ensuring both organizational and client branding is honored and leveraged.
  • Serve as a contributing member of key teams with senior leadership, including strategic client steering committees, sales and marketing prioritization, and new business pursuit teams.
  • Conduct interviews with internal and external audiences to gain needed insights to fuel content for proposals, presentations, and other communications.
  • Serve as a lead and support for major marketing projects that involve a variety of multichannel communications, including web, video, events, campaigns, trade shows, social media, collateral, public relations, community programs, and other efforts.

Leadership Responsibilities

As a Marketing Specialist, you will be responsible for active leadership in supporting strategic initiatives and personal development, as well as the application of Six Sigma methodologies.

Qualifications

To perform this job successfully, you must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Excellent verbal and written communication skills, with the ability to actively listen and effectively convey information in meaningful and compelling ways.
  • Able to translate complex business information into a succinct and compelling story or messaging that engages specific audiences and calls to desired action and results.
  • Strategic and innovative thinker, able to understand and communicate complex information and generate new ideas and improvements.
  • Strong service orientation, with the ability to build strong and productive relationships with team colleagues and others at all levels of the organization.
  • Able to effectively interface with clients, vendors, and other external audiences.
  • Demonstrate advanced project management skills, with strong personal accountability to deliver results even when barriers exist.
  • Able to multi-task in an extremely fast-paced and changing environment with very tight timelines.
  • Strong time management and organizational skills, with attention to detail and adherence to project specifications.
  • Self-starter and independent professional, able to work as a key contributor in a multi-disciplinary team environment.
  • Flexible, energetic, and collaborative, with a results-oriented approach and a passion for organizational success.

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