Brand Marketing Strategist
4 weeks ago
Department: Marketing
Reports to: Sr. Director of Brand Strategy & Fan Development
Status: Full-Time, Exempt
The Kansas City Chiefs are seeking a highly skilled Brand Manager to develop and execute strategy and campaigns that bring the brand to life for our fans. This role requires an innovative thinker with a passion for sports and a deep understanding of brand management.
In this instrumental role, you will lead the development and execution of both brand-first campaigns and through-year merchandise initiatives. Creativity, deep understanding of the consumer (our fans), and problem-solving will be essential to success in this role.
- Brand Strategy Input: Collaborate with senior leadership to develop and implement comprehensive brand strategies to enhance the Chiefs' market position and visibility.
- Campaign Innovation: Lead the ideation and execution of innovative marketing campaigns and activations, leveraging digital, social media, experiential, and traditional channels to drive engagement and excitement among our audience.
- Campaign Management: Effective alignment with programming and project management, leads communication and oversight with both external agency partners and internal stakeholders.
- Fan-Centric Approach: Utilize insights and data to deeply understand our fans and our partner's consumers, ensuring that programming resonates with their interests, preferences, and ultimately drives action.
- Cross Functional Collaboration: Promote seamless cross-functional collaboration, fostering strong connections with corporate partnerships, social media, digital marketing, creative development, community outreach, communications, and other departments to orchestrate holistic and impactful campaigns.
- Fan Growth: Develop initiatives to grow fandom and loyalty, creating personalized and impactful experiences that strengthen the connection between fans and the Kansas City Chiefs brand.
- Content Creation: Oversee the creation of compelling brand content, collaborating with internal and external partners to produce high-quality assets that resonate with our target audience.
- Team Leadership: Lead and mentor a team of marketing professionals with enthusiasm, fostering a collaborative and results-driven environment.
- Bachelor's degree in Marketing, Business Administration, or related field.
- 3+ years of experience in brand marketing, or related roles, preferably within lifestyle, sports, or entertainment industries.
- Strong leadership and team management skills, with the ability to inspire and motivate a team to achieve ambitious goals.
- Excellent communication and interpersonal skills, with the ability to build and maintain relationships with internal and external stakeholders.
- Creative thinker with a passion for understanding consumer behavior and solving complex marketing challenges.
- 2+ years of experience with agency management.
- Strong project management skills with the ability to prioritize and manage multiple projects simultaneously.
- Excellent communication and interpersonal skills, with the ability to build and maintain relationships with internal and external stakeholders.
- Has a strategic mindset and a passion for innovation in marketing.
- Job Family Marketing
- Pay Type Salary
- Employment Indicator Manager
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