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Regional Account Executive

2 months ago

Maitland, Florida, United States Spectrum Full time

About the Role

Spectrum Reach is seeking a dynamic and results-driven Regional Account Executive - Interconnect to join our Adlink sales team. As a key member of our team, you will be responsible for working with a variety of clients and agencies who are purchasing advertising on our 100+ cable TV networks along with our digital audience network.

Key Responsibilities

  • Develop and execute audience-based sales strategies to drive revenue growth
  • Identify target audience segments and create personalized sales pitches and solutions
  • Build and maintain relationships with key stakeholders in the market
  • Track and analyze sales performance metrics to optimize audience-based selling efforts
  • Stay up-to-date on industry trends and best practices

Requirements

  • Bachelor's degree or equivalent education and experience
  • Media sales experience (5+ years)
  • Digital media experience (2+ years)
  • Excellent communication and presentation skills, consultative skills, attention to detail, knowledge and understanding of the digital ecosystem
  • Strong understanding of audience targeting and segmentation techniques, Proven track record of meeting and exceeding sales targets
  • Ability to work independently and as part of a team, Proficiency in CRM software and sales analytics tools

About Spectrum Reach

Spectrum Reach is the advertising sales arm of Charter Communications, bringing world-class and innovative marketing solutions to more than 22,000 clients. We help businesses grow through the best content, insights, products, and people that connect advertisers to their intended audiences across TV, apps, social, and other media platforms.