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Lead Manager, Account-Centric Marketing
2 months ago
DailyPay, Inc. is revolutionizing the payroll landscape. As the foremost provider of on-demand pay solutions, DailyPay leverages an award-winning technology platform to assist leading employers in fostering stronger connections with their workforce. This voluntary employee benefit empowers individuals to enhance their motivation and retention while promoting their financial wellness beyond the workplace.
DailyPay operates from its headquarters in New York City, with a presence across the United States and in Belfast. For further details, please visit DailyPay's Press Center.
Role Responsibilities:Reporting to the Senior Director of B2B Performance Marketing, the Senior Manager, Account Based Marketing will oversee DailyPay's B2B strategic account-based marketing (ABM) initiatives. You will collaborate with our sales team to pinpoint target accounts, design tailored campaigns, and facilitate the progression of high-value accounts through the sales funnel. The ideal candidate will possess a background in ABM, experience in close collaboration with sales, and exhibit strong strategic, content, and communication skills. The ability to navigate cross-functional teams in a dynamic growth environment is essential.
If this opportunity resonates with you, we encourage you to consider applying even if you do not meet every qualification.
Key Contributions:- Develop account-specific strategies: Customize marketing approaches to address the distinct requirements of top prospect accounts, supporting lead generation (MQLs), pipeline (SQLs), and revenue goals.
- Create tailored content: Design a persuasive content and messaging strategy that aligns with specific account needs. Collaborate with product marketing and the DailyPay studio team to produce and disseminate content for the appropriate audience and marketing channels.
- Implement multi-channel campaigns: Utilize intent-driven marketing technologies and systems to prioritize and personalize outreach to target accounts across digital platforms such as display, social media, email, web, and video.
- Engage with stakeholders: Foster collaboration with the strategic sales team, including establishing joint objectives for key DailyPay employer prospects.
- Collaborate across functions: Work alongside the marketing and sales teams (Sales, Revenue Marketing, Studio, Brands, Marketing Ops) on ABM initiatives, and manage regular progress updates.
- Evaluate ROI: Compile and analyze ABM performance metrics and outcomes. Adjust strategies based on data and sales feedback to achieve target KPIs.
- Oversee budget: Adhere to the established marketing budget, monitor all vendor invoices, and coordinate with finance.
- Bachelor's Degree or equivalent experience.
- 5+ years of experience in Demand Generation Marketing or a related field, preferably in a scaling team environment.
- An entrepreneurial mindset.
- Strong time management and project management capabilities.
- Experience in marketing strategic planning and execution.
- Proven communication and critical thinking skills.
- A collaborative spirit combined with a competitive edge.
- Comprehensive health, vision, and dental coverage.
- Equity ownership opportunities.
- Life and AD&D insurance, along with short- and long-term disability coverage.
- Employee Assistance Program.
- Employee Resource Groups.
- Engaging company outings and events.
- Unlimited Paid Time Off (PTO).
- 401K plan with company matching.
Pay Transparency: DailyPay adopts a market-based approach to compensation, which may vary based on geographic location. Salary ranges are categorized by geographic tier, and this role may also be eligible for variable incentive compensation and stock options. Compensation for candidates will be determined based on their experience, qualifications, skills, and internal equity.
DailyPay is dedicated to fostering an inclusive and equitable culture that values diverse perspectives and experiences. We strive to build diverse teams that drive innovation and ensure that every individual's potential is recognized and integrated into our operations.
We welcome individuals from all backgrounds to consider this opportunity. If you require reasonable accommodations during the recruitment process, please reach out to us, and we will address your request confidentially.
DailyPay is an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion, citizenship status, political affiliation, marital status, age, national origin, physical or mental disability, gender, or any other basis protected by law.
