Media Strategy and Planning Expert

3 weeks ago


Redwood City, California, United States Equinix Full time

About the Job

We are seeking an experienced Media Strategy and Planning Expert to join our team at Equinix. As a key member of our Digital Marketing function, you will lead the development and execution of global media strategies across various platforms.

Job Summary

This role involves leading the Digital Marketing function and directing a multi-discipline management team responsible for driving the right audience to Equinix digital properties and converting prospects into the lead funnel through a defined user journey and experience.

Key Deliverables

Lead global media strategy and planning across paid search, social, display, and digital advertising to drive brand awareness, lead generation, and customer acquisition for both Enterprise and Mid-Market segments.Drive acquisitions and upsell campaigns, optimizing across all stages of the user journey and delivering predictable, reliable ROI from marketing investment to drive growth.Own and manage paid media budgets, ensuring efficient allocation of resources across channels, monitoring performance, and continuously optimizing campaigns for maximum ROI.Implement tracking and measurement systems to evaluate the effectiveness of paid media campaigns, providing regular reporting and insights to senior leadership on KPIs and campaign outcomes.

Requirements

  • 12-15+ years of experience in managing paid media campaigns in B2B technology companies, with a strong background in paid search, social, and display advertising, focusing on lead generation and customer acquisition for both Enterprise and Mid-Market.
  • 7-8 years of experience leading a team of media strategists and planners.
  • A solid track record of analyzing campaign data, identifying trends, and making data-driven decisions to optimize performance and drive business results.
  • Proficiency with analytics tools.
  • The ability to communicate complex performance data and marketing strategies effectively to stakeholders at all levels, including senior leadership.
  • Extensive experience in planning and executing global, regional, and localized campaigns at scale; skilled in applying audience insights, segmentation, persona targeting, and integrating propensity models.

Salary Information

The estimated salary for this role ranges from $153,000 to $273,000 per year, depending on location, plus bonus and equity opportunities. Our benefits package includes comprehensive health insurance, retirement plans, and paid time off.

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