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Lead Product Marketing Strategist

2 months ago

Charlotte, North Carolina, United States Credit Karma Full time

The Product Marketing division is seeking a Senior Manager to spearhead and execute essential go-to-market strategies for our financial monitoring, discovery, and assistant product features. We are in search of a seasoned product marketing professional to guide strategy formulation and execution aligned with core organizational objectives, enhancing adoption and utilization of these offerings. By leading our GTM strategy, you will contribute to Credit Karma's overarching mission of empowering over 130 million members to achieve financial advancement.

Key Responsibilities:
  • Craft and enhance positioning, segmentation strategies, competitive assessments, and messaging frameworks to articulate the value of providing our members with a comprehensive perspective on their finances, extending beyond credit data to achieve our connected account objectives.
  • Collaborate with pivotal stakeholders (such as product, growth marketing, brand & creative, research, analytics, etc.) across Financial Assistant, Financial Monitoring & Discovery, and Credit Cards teams to establish a center of excellence for connected accounts. This involves synthesizing qualitative and quantitative member insights (e.g., NPS, member support, qualtrics, and other voice-of-customer inputs) with performance best practices and competitive analysis, while creating ongoing feedback mechanisms across teams to accelerate effective strategies and learn from past experiences.
  • Drive action through data-informed insights (market research, testing plans, etc.).
  • Deliver exceptional outputs to distinguish our offerings in the marketplace, including product positioning and messaging across the portfolio, website/app content, product naming, and competitive positioning.
  • Establish routines, processes, and transparent communication channels to uplift and empower all cross-functional teams engaged in building and marketing connected account benefits for our members.
Qualifications:
  • 8+ years of experience in Product Marketing within a consumer technology organization.
  • 3+ years of experience managing and mentoring high-performing teams, with a focus on leveraging consumer insights to enhance product and marketing experiences.
  • Robust experience in product marketing fundamentals: positioning, messaging, user personas, product launches, competitive intelligence, segmentation, and product discovery.
  • Bachelor's Degree from an accredited institution, or at least 5 years of relevant business experience with a proven track record of continuous professional growth.
Preferred Attributes:
  • Proven experience collaborating with Product, Data Analytics, and Creative teams.
  • Strategic mindset with the ability to transform concepts into impactful product marketing initiatives.
  • Strong analytical skills combined with a creative approach to balance data with actionable insights and recommendations.
  • Exceptional communication abilities to engage teams and present compelling strategies to stakeholders.
  • High ownership mentality with a readiness to engage in hands-on work while effectively delegating and leveraging team strengths.
  • Experience in a consumer-focused technology environment is advantageous.
Benefits:
  • Comprehensive Medical and Dental Coverage
  • Retirement Savings Plan
  • Commuter Benefits
  • Wellness Programs
  • Generous Paid Time Off (including Vacation, Sick Leave, Baby Bonding, Cultural Observance, and more)
  • Educational Assistance
  • Paid Gift Week in December

Compensation Transparency: Credit Karma's commitment to championing financial progress for all begins internally. We have implemented role-based compensation to ensure equitable pay for individuals in similar roles, with variations based solely on geographic location. This is part of a broader DEI strategy aimed at leveling the playing field. The base salary range for this position is $200,000 - $220,000, in addition to equity and benefits.