Product Marketing Strategist

3 days ago


Charlotte, North Carolina, United States Talcott Financial Group Full time
Job Title: Product Marketing Manager

Join Talcott Financial Group, a leading international life insurance group, as a Product Marketing Manager. This role is a pivotal part of our entrepreneurial team, reporting to the Head of Retail Distribution.

Key Responsibilities:
  • Develop and execute marketing campaigns to promote our company, products, and programs.
  • Partner with IT to build sales and marketing enablement functionality.
  • Craft compelling copy for product collateral, sales materials, and email campaigns.
  • Manage updates and revisions for product collateral, ensuring accuracy and relevance.
  • Maintain accuracy of product and company information on the website.
  • Contribute to the creation and deployment of digital marketing campaigns.
  • Effectively collaborate with members of the executive team, sales, and design segments to ensure our marketing efforts are cohesive and impactful.
  • Coordinate resources for conferences and events.
  • Collaborate on the design of product and sales collateral.
  • Develop presentations for the Sales and Executive teams.
  • Develop, manage, and execute Social Media campaigns for the company and field use.
  • Act as the primary contact for our Contact Management system.
  • Utilize the Contact Management System to deploy field communications.
  • Support various value-added programs offered by the company.
Requirements:
  • Bachelor's degree or equivalent years of work experience.
  • Minimum of 3 years of experience in marketing enablement, copywriting, and design; experience in the financial services industry is a plus.
  • Excellent project management and communication skills.
  • Ability to think creatively and develop innovative marketing ideas that resonate with target audiences.
  • Proven ability to provide proactive support and build strong relationships internally and externally through effective communication.
  • Proficiency in Microsoft Office products (Word, Excel, Access, Project, PowerPoint, etc.).
  • Effective written and verbal communication skills.
  • Demonstrated ability to build productive business partnerships.
What We Offer:

Talcott Financial Group offers a competitive annualized base pay range, with the actual base pay varying based on factors including experience, competence, and demonstration of proficiencies essential for the role. Other compensation may include annual bonuses, long-term incentives, and recognition.

Talcott Financial Group is an equal employment and affirmative action employer, committed to building inclusion and leveraging diversity. For more information regarding our Privacy Policy, please visit our website.



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