Marketing Insights Manager

6 days ago


Union, Kentucky, United States AAA Club Alliance Full time
About the Role

We are seeking a highly skilled Marketing Data Analyst to join our team at AAA Club Alliance. As a key member of our marketing department, you will play a critical role in driving business growth and success through data-driven insights and strategic decision-making.

Key Responsibilities
  • Develop and Implement Data-Driven Strategies
    • Partner with key business stakeholders to design and execute targeted marketing campaigns that maximize ROI across various channels, including email, social media, paid search, and web.
    • Design and build processes to automate campaign strategies and improve marketing efficiency.
  • Lead Data Analysis and Insights
    • Create data mining architectures, statistical reporting, and data analysis methodologies to identify trends in large data sets.
    • Capture and mine data to identify customers most likely to respond to various direct marketing messages.
    • Perform statistical analysis to generate lists of customers for targeted direct marketing campaigns.
  • Collaborate with Cross-Functional Teams
    • Work with IT and Adobe DBAs to integrate and test new data sources.
    • Use data management tools to standardize customer contact information and improve delivery rates, campaign performance, and analysis opportunities.
    • Use data transfer tools to encrypt, compress, and secure data files shared with 3rd party providers.
  • Enhance Business Processes
    • Update and enhance business procedures manual.
    • Enhance existing campaign management business processes to support efficient campaign management and marketing using best practices.
  • Other Responsibilities
    • Liaison with digital marketing and agency partners.
    • Perform other duties as assigned.
    Requirements
    • Education
      • Bachelor's Degree in Computer Programming, Statistics, Economics, or Math; or BS degree in other field in combination with additional experience; equivalent education, experience, and certifications will be considered.
    • Experience
      • 2+ years of experience working with relational data.
      • 2+ years of direct marketing experience.
      • 3+ years of experience programming in SQL.
      • SQL MCTS Certifications preferred.
      • Comprehensive knowledge of 2016 Microsoft Office Suite.
    What We Offer
    • A competitive salary.
    • Comprehensive benefits package.
    • Opportunities for professional growth and development.
    • A dynamic and inclusive work environment.


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