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B2B E-Commerce Marketing Lead

2 months ago

Greensboro, North Carolina, United States Vertical Supply Group Full time
Job Overview

Vertical Supply Group (VSG) is a dynamic organization dedicated to the production and supply of life-safety products and equipment tailored for arborists, climbers, and technical rescue professionals worldwide. As we expand our operations, we are looking for a proficient B2B E-Commerce Marketing Lead to spearhead our online marketing strategies within the B2B sector, ensuring an exceptional digital experience for our key partners.

Position Summary:

The selected candidate will possess a wealth of experience with the BigCommerce platform, adeptness in crafting ERP queries, and a solid understanding of Product Information Management (PIM) systems. This role is crucial for enhancing our B2B e-commerce approach, fostering customer engagement, and driving sales growth.

Key Responsibilities:

  • Formulate and execute a detailed marketing strategy for our B2B e-commerce platform, concentrating on maximizing return on investment and customer acquisition.
  • Oversee all marketing operations on the BigCommerce platform, ensuring effective integration with our PIM system for streamlined product information management.
  • Collaborate with subject matter experts to deliver timely and relevant site content and product recommendations.
  • Design and implement targeted marketing campaigns, utilizing ERP data queries to effectively segment and reach the intended audience.
  • Leverage Tableau to assess marketing campaign performance, website traffic, and sales metrics to identify trends and optimize marketing initiatives.
  • Work alongside product teams and sales to synchronize marketing strategies with product launches and promotional activities.
  • Manage the creation of marketing content and promotional materials, ensuring alignment with brand standards and e-commerce goals.
  • Monitor and refine SEO and PPC strategies to enhance search visibility and drive traffic to the B2B platform.
  • Lead and mentor a team of marketing professionals, establishing clear objectives and providing training and development opportunities.
  • Administer the marketing budget, ensuring optimal resource allocation.
  • Stay informed on industry trends, emerging technologies, and marketing best practices to continually enhance our marketing strategies.

Qualifications:

  • Strong customer focus with a commitment to understanding and fulfilling the needs of B2B clients.
  • Strategic thinker with the ability to execute tactical plans effectively.
  • Bachelor's degree in Marketing, Business Administration, or a related discipline.
  • A minimum of 5 years of experience in e-commerce marketing within a B2B context.
  • Demonstrated experience managing e-commerce platforms, particularly BigCommerce.
  • Robust analytical skills with experience in ERP data query writing and proficiency in Tableau for business intelligence.
  • Comprehensive knowledge of PIM systems and their integration into e-commerce platforms.
  • Ability to analyze site behavior using analytics tools.
  • Experience in creating email and SMS campaigns and workflow automation.
  • Exceptional leadership and communication skills, capable of managing cross-functional teams and collaborating with stakeholders at all levels.
  • Creative and strategic mindset with strong problem-solving abilities.
  • Knowledge of SEO, PPC, email marketing, demand generation, and social media best practices.

Preferred Qualifications:

  • Experience with BigCommerce, NetSuite, Klaviyo, and Tableau.
  • Familiarity with digital marketing automation tools.
  • Advanced degree in a relevant field.

Work Environment:

This position primarily involves sedentary work, which may require occasional movement of objects weighing up to 10 pounds. The role is predominantly office-based, with the possibility of brief periods of standing or walking.

VSG is an equal opportunity employer, committed to fostering a diverse and inclusive workplace for all employees.