Senior Marketing Database Administrator

2 days ago


Greensboro, North Carolina, United States Tanger Factory Outlet Full time
About the Role

We are seeking a highly skilled Senior Marketing Database Administrator to join our team. As a key member of our marketing department, you will be responsible for developing and implementing database marketing strategies to drive customer engagement and revenue growth.

Key Responsibilities
  • Analyze customer segmentation data and marketing campaign reporting to uncover trends, patterns, opportunities, and insights to inform targeted marketing strategies.
  • Utilize dynamic audience segmentation techniques to segment customers on-the-fly based on real-time data and behavioral cues.
  • Lead database acquisition initiatives for the Total Tanger Shopper to expand customer reach and improve data quality.
  • Implement data cleansing actions to maintain data accuracy, integrity, and compliance with regulations.
  • Collaborate with cross-functional teams to drive audience segmentation and reporting for marketing campaigns.
Requirements
  • Bachelor's degree in marketing, business, data science, statistics, or a related field.
  • Eight years of field-related experience including database management, data analysis, and/or marketing analytics.
  • Expertise in database management, segmentation techniques, and campaign optimization.
  • Working knowledge of data cleansing processes, including best practices.
  • Strong analytical skills and proficiency in data analysis tools, including Excel, SQL, and/or data visualization software.
About Tanger Factory Outlet

Tanger Factory Outlet is a leading owner and operator of outlet and open-air retail shopping destinations. We are committed to creating and sustaining an organizational culture reflective of the collective mixture of unique experiences, perspectives, and viewpoints of our people, partners, and communities.

We are proud to be an Equal Opportunity Workplace and an E-Verify participant. A background check will be conducted for this position.



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